MotoAmerica announced a broadcast partnership with VICE TV and V10 Entertainment to air live coverage of the 2026 Superbike season, beginning April 18-19, across nine rounds in the United States. According to officials, the deal marks a major media expansion during MotoAmerica’s 50th anniversary, delivering 20 races to more than 40 million U.S. households and targeting a younger, culture-driven audience.
The broadcast partnership with VICE TV and V10 Entertainment will deliver live coverage of nine Superbike rounds across the 2026 season, totaling 20 races, officials said. The deal represents a significant expansion of MotoAmerica’s media presence during the championship’s 50th anniversary, sources confirmed.
Coverage will begin on Saturday, April 18, and Sunday, April 19, 2026, with races airing on VICE TV’s cable and satellite outlets, reaching more than 40 million U.S. households, according to the official MotoAmerica website and reports from Powersports Business and TVNewsCheck.
According to MotoAmerica officials, the partnership aims to position the series as North America’s premier motorcycle road racing championship by introducing Superbike racing to VICE TV’s younger, culture-driven audience. VICE TV’s distribution network targets over 40 million households nationwide, offering broader exposure to thrill-seekers and sports enthusiasts, sources said. The collaboration is designed to attract new fans while reinforcing the existing fan base, according to statements from MotoAmerica.
The live broadcasts will showcase elite international talent and highlight head-to-head rivalries within an authentic adrenaline-fueled environment, MotoAmerica and V10 Entertainment confirmed. Production of the race coverage will be handled by V10 Entertainment in partnership with MotoAmerica, featuring the complete race calendar across nine U.S. venues. The broadcasts will emphasize the championship’s rich history, commemorating five decades of Superbike racing, according to information provided by Sportbikes Inc. Mag.
The 2026 season marks the 50th anniversary of Superbike racing in North America, a milestone that MotoAmerica is celebrating with expanded national television exposure, officials said. The partnership with VICE TV aligns with MotoAmerica’s strategic goal to reinforce its leadership in American motorcycle road racing and leverage the anniversary to increase visibility and authenticity. This historic season will showcase the speed, intensity, and action that define Superbike racing, sources confirmed.
Industry reports from Powersports Business and TVNewsCheck verify that the races will be broadcast live on VICE TV throughout the season, covering nine rounds held at various locations across the United States. The expanded coverage will provide comprehensive access to the premier Superbike class, according to MotoAmerica’s official communications. The collaboration with VICE TV and V10 Entertainment represents a deliberate effort to elevate the sport’s profile amid a competitive sports broadcasting landscape.
MotoAmerica’s announcement and supporting documentation indicate that the partnership is part of a broader strategy to engage a younger demographic by leveraging VICE TV’s platform, which is known for culture-driven sports content. This approach is intended to broaden the appeal of Superbike racing beyond its traditional audience, according to MotoAmerica officials. The deal also reinforces the series’ status as the top motorcycle road racing championship in the United States.
As the 2026 season approaches, MotoAmerica and VICE TV will continue preparations to deliver live race coverage that honors the championship’s legacy and engages new viewers. The partnership marks a significant development in the media landscape for motorcycle racing, with the potential to reshape how fans experience the sport. Records show that this collaboration coincides with the 50th anniversary of Superbike racing, underscoring the event’s historic significance in North American motorsports.
