Ricciardo recently made headlines when he poked fun at F1’s obsession with playing accidents.
In an interview with the lifestyle magazine Square Mile, Ricciardo exposed the way F1 had tried to glorify smashes.
“I think last year F1 shut down their social channels like ‘Top 10 Moments of the Year’ or something and eight of the ten were falls,” he said.
“I just thought you guys are fucking idiots. Maybe 12 year old kids want to see this kind of content, and that’s cool because they don’t know any better, but we’re not kids. Just do better guys. Do better than. “
Ricciardo later apologized for using such “aggressive” language in the interview, but stood by his belief that F1’s approach to presenting the championship was wrong.
Seidl agrees with Ricciardo that F1 has much better sights to excite fans than just accidents – but also that F1’s social media team has done a good job over the past few years at raising awareness.
“In our view, F1’s social media team has been doing an excellent job promoting our sport,” he said.
“I think if you look at the numbers, they have led to a rapid growth in engagement in recent years. It also succeeds in connecting sport with many new target groups.
Daniel Ricciardo, McLaren MCL35M, passes the McLaren pit wall
Photo by: Mark Sutton / Motorsport Images
“Our sport is one of the most exciting in the world, with lots of interesting stories on and off the track. While I’d say the danger might be part of the appeal for some fans, I agree with Daniel that there is a bigger, more positive story to tell about the sport: which F1 does too.
“But I also think it was clear in his [Ricciardo’s] Statement in the [Imola] Press conference, he just didn’t use the right language. “
Ricciardo wasn’t afraid to withhold his criticism of the F1 news after feeling it was wrong after last year’s Bahrain Grand Prix to keep taking shots of Romain Grosjean’s fiery fall at the interruption of the red before the restart Play flag.
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