Prodrive P25 is a £550,000 Subaru Impreza

The fashion for ‘restomods’ – or classic cars restored with modern upgrades – is increasingly popular with well-heeled collectors and enthusiasts. Traditionally this has focused on iconic classics like the E-Type Jaguars built by British specialists Eagle or boutique Porsche 911s ‘reimagined’ by Californian artisans Singer, both of which sell for hypercar money. Which kind of makes sense. But a half-million pounds, restomod Subaru Impreza? This is something new…
But, perhaps, not so surprising after all. As we examined recently, the craze for 90s Japanese performance cars is growing, the gamers and rally fans who grew up idolising them back in the day now reaching an age where they consider these cars modern classics just as desirable as the E-Types and Porsches beloved of an older generation. And into this arena steps the Prodrive P25, which makes its debut at the Goodwood Festival of Speed.