The parent company of Partypoker and Partycasino, Entain, has signed a contract with the Formula 1 team McLaren Racing as part of a multi-year brand partnership.
The partnership will officially begin when the Party Casino logo appears on the helmet of McLaren F1 driver Daniel Ricciardo and his car in time for the Monaco Grand Prix, which takes place later this week.
McLaren Racing is a legendary British motorsport team based in the McLaren Technology Center in England and the second most successful Formula 1 team after Ferrari.
During the pre-pandemic year, 20 Grand Prix events took place in 20 countries, making Formula 1 one of the most global and popular sports. It is estimated that the annual television audience attracts over 500 million viewers.
“We are very proud to be working with McLaren Racing, a team that is synonymous with exciting entertainment by constantly innovating and staying on the cutting edge of technology,” said Entain’s CEO Jette Nygaard-Andersen said in a press release.
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https://formulaone.news/mclaren/custom-special-the-new-indian-express
