Ricciardo recently made headlines when he poked fun at F1’s obsession with playing accidents.
In an interview with the lifestyle magazine Square Mile, Ricciardo exposed the way the sport had tried to glorify smashes.
“I think last year F1 shut down their social channels like ‘Top 10 Moments of the Year’ or something and eight of the ten were falls,” he said. “I just thought you were fucking idiots.
“Maybe 12 year old kids want to see this type of content, and that’s cool because they don’t know any better, but we’re not kids. Just do better, boys. Do better.”
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Ricciardo later apologized for using such “aggressive” language in the interview, but stood by his belief that F1’s approach to showcasing the sport was wrong.
Seidl agrees with Ricciardo that F1 has much better sights to excite fans than just accidents – but also that the sport’s social media team has done a good job over the past few years at raising awareness.
“In our view, F1’s social media team has been doing an excellent job promoting our sport,” he said. “I think if you look at the numbers, they have led to a rapid growth in engagement in recent years. It also succeeds in connecting sport with many new target groups.
“Our sport is one of the most exciting in the world, with lots of interesting stories on and off the track. While I’d say the danger might be part of the appeal for some fans, I agree with Daniel that there is a bigger, more positive story to tell about the sport: which F1 does too.
“But I also think it was clear in his [Ricciardo’s] Statement in the [Imola] Press conference, he just didn’t use the right language. “
Ricciardo wasn’t afraid to withhold his criticism of the sport’s messaging after feeling the F1 was wrong after last year’s Bahrain Grand Prix, repeatedly taking shots of Romain Grosjean’s fiery fall in the race for reboot to repeat the interruption of the red flag.
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