McLaren Racing and Stanley Black & Decker today announced a multi-year partnership that will make the world’s largest tool and storage company the official tool and storage partner of the McLaren Formula 1 team.
The relationship between McLaren and Stanley Black & Decker brings together two leading brands that share a commitment to innovation and technological advancement in their goal.
Stanley Black & Decker will support the McLaren Formula 1 team on and off the track by providing the team with a range of iconic Stanley Black & Decker tools. The partnership includes engagement events and experiences to bring the partnership to life for Stanley Black & Decker’s clients and celebrate the work they do for Make the World.
As the team’s official tool and warehouse partner, DEWALT, a Stanley Black & Decker brand, will be featured on the rear wing end plates of McLaren MCL35M racing cars and the racing suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo.
Zak Brown, McLaren Racing CEO said:
“Stanley Black & Decker is known for excellence and offers customers products to help them achieve great things. We are delighted to welcome another global brand to our partner family, DEWALT, and look forward to working together to bring our relationship to life on the global Formula 1 stage. “
Jim Loree, CEO of Stanley Black & Decker, said:
“We are excited to partner with McLaren Racing, a brand that is best in class for innovation and that drives its purpose on and off the track. At Stanley Black & Decker we share the same values - innovation and excellence have driven our success and we live our goal of “For Those Who Make the World” every day. Our partnership will help us to get in touch with the world’s most passionate motorsport fans, celebrate the makers who help shape the world, and bring our admired DEWALT brand with world-famous drivers Lando and Daniel to the international racetrack. “
McLaren x Stanley Black & Decker
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