McLaren Racing has selected Tezos, the world’s most advanced blockchain, as the team’s official technical partner in a new multi-year technical partnership for Formula 1, INDYCAR and esports. McLaren will leverage the energy efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform that is centered around the fan experience.
Tezos, an open source blockchain for assets and applications, is a constantly evolving blockchain that updates itself through efficient on-chain governance. McLaren will build a dedicated platform bringing its illustrious racing heritage and prestigious driver lineups to its various teams to deliver an unparalleled NFT fan experience.
For Tezos and McLaren, sustainability through innovation is key. The introduction of clean NFTs and energy efficient networks ensures that the effects of this new medium in spreading creative expression are not offset by unnecessarily high energy consumption. Unlike traditional proof-of-work blockchains, Tezos’ groundbreaking proof-of-stake mechanism is a significantly more energy-efficient approach to securing its network and uses two million times less energy than proof-of-work networks like Bitcoin and Ethereum . This enables Tezos to operate cleanly with minimal energy consumption and a negligible carbon footprint.
As part of the partnership, the Tezos brand will be represented in the McLaren Formula 1 and Arrow McLaren SP teams, including on the racing suits of McLaren F1 drivers Lando Norris and Daniel Riccardo and AMSP drivers Pato O’Ward and Felix Rosenqvist. Tezos will also be the presenting partner of the McLaren Shadow eSports team.
Lindsey Eckhouse, Director, Licensing, ecommerce and esports, McLaren Racing said:
“The merger of Tezos and McLaren Racing to create a unique, fan-centric NFT platform is an innovative step in an exciting and rapidly evolving industry. At McLaren we’re known for putting the fans at the center of everything we do, and this is another partnership that allows us to enter a space where fans can own key elements of our team. We look forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and eSports teams. “
Hubertus Thonhauser, Chairman of the Tezos Foundation, said:
“McLaren Racing has one of the longest and most famous legacies in racing and we are delighted that they have decided to bring it to the Tezos blockchain through their NFT fan engagement platform. The concept of blockchain is evolving, becoming faster, safer and more efficient. This requires a blockchain that can keep up with this rapid pace of innovation. As brands everywhere want to connect with their fans in new ways, Tezos, the original and fastest-evolving blockchain, remains at the forefront of innovation, providing practical solutions in a thriving and rapidly growing ecosystem. “
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