Motorsport giant McLaren Racing has teamed up with Tezos (CRYPTO: XTZ) to launch a non-fungible token (NFT) blockchain platform for its fans.
What happened: According to an announcement shared with Benzinga on Thursday, Tezos will become the official blockchain partner of McLaren Racing in a technical partnership in Formula 1, INDYCAR and esports.
Tezos will appear on the McLaren Formula 1 and Arrow McLaren SP teams, including the racing suits of McLaren F1 drivers Lando Norris and Daniel Riccardo, and AMSP drivers Pato O’Ward and Felix Rosenqvist.
Also read: What is Tezos?
Lindsey Eckhouse, director of licensing, e-commerce and esports at McLaren Racing, said the Tezos blockchain would host NFTs with the Formula 1, INDYCAR and esports teams at McLaren Sports.
Price action: According to CoinMarketCap data, the price of Tezos rose 5.02% and was trading at $ 3.32 at press time.
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