The partnership will include engagement events and experiences to bring the partnership to life for Stanley Black & Decker’s customers.
McLaren Racing and Stanley Black & Decker have announced a multi-year partnership that will make the world’s largest tool and storage company the official tool and storage partner of the McLaren Formula 1 team.
Zak Brown, CEO of McLaren Racing, said, “Stanley Black & Decker is known for excellence and provides products for our customers to achieve great things. We are delighted to welcome another global brand to our partner family, DEWALT, and look forward to working together to bring our relationship to life on the global Formula 1 stage. “
The relationship between McLaren and Stanley Black & Decker brings together two leading brands that share a commitment to innovation and technological advancement in their goal.
Stanley Black & Decker will support the McLaren Formula 1 team on and off the track by providing the team with a range of iconic Stanley Black & Decker tools. The partnership includes engagement events and experiences to bring the partnership to life for Stanley Black & Decker’s clients and celebrate the work they do for Make the World.
As the team’s official tool and warehouse partner, DEWALT, a Stanley Black & Decker brand, will be featured on the rear wing end plates of McLaren MCL35M racing cars and the racing suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo.
Jim Loree, CEO of Stanley Black & Decker, said, “We are delighted to be partnering with McLaren Racing, a best-in-class brand that drives its cause on and off the track. At Stanley Black & Decker we share the same values - innovation and excellence have driven our success and we live our goal of “For Those Who Make the World” every day. Our partnership will help us to get in touch with the most passionate motorsport fans in the world, celebrate the makers who help shape the world, and bring our admired DEWALT brand with world-famous drivers Lando and Daniel to the international racetrack. “
