McLaren has not had a title sponsor since 2013, and it doesn’t look like that will change either. Where many teams have a title sponsor, the British racing team has not done it for a long time. The question that arises is: will this happen again?
Zak Brown told MotorSportWeek.com that they don’t think about it for the time being. They are working on it in the back of their minds, but want to spread their chances. Also, he especially wants McLaren to remain the main product.
“I want us to be known as McLaren. I love our color. I think it resonates with the fans who are vital to us and so our business model is based on what we do by bringing in great partners , but “not needing a title sponsor. I think the days when title sponsors wrote as many checks as they did in the past are over, and besides, I think that having a title sponsor tends to put too many eggs in one basket. “
Brown wants to distribute his chances
After all, he thinks this is a better strategy than looking for a title sponsor. He’d rather go with multiple companies
“I would prefer to distribute our sponsorship among a portfolio of partners. The other thing is, and Cisco Webex has done a really great job with the global TV campaign, it’s really important that our partners can activate us and give the McLaren branded DeWalts all over the world, that’s better than all the eggs to have in a basket. “
At the moment, it looks like nothing will change in the name of McLaren’s F1 team.
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