McLaren Racing today announced a new multi-year partnership with Cisco Webex as the official cooperation partner of the McLaren Formula 1 team.
The Cisco Webex platform will be integrated into McLaren Racing’s day-to-day operations to drive collaboration across all areas of the team from anywhere in the world. The cloud-based suite of tools from Cisco Webex will enable McLaren to transcend geographic boundaries and create virtual experiences that bring fans and partners closer to the team.
Starting in 2021, Cisco Webex will operate McLaren Slipstream, a live streaming service for McLaren partners, to provide exclusive behind-the-scenes insights into the McLaren Formula 1 team. Since testing the service last summer, McLaren has been using the groundbreaking livestream platform to give its partners and guests better access to the team from any location.
As part of the partnership, the Cisco Webex branding will be worn on the halos and sidepods of the McLaren MCL35M Formula 1 racing cars and on the racing suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo.
Mark Waller, McLaren Racing’s Chief Commercial Officer said:
“We are excited to announce this partnership and welcome Cisco Webex to our team. The ability to connect with others around the world has never been more important, and working with Cisco Webex will continue to help us bring our fans and partners closer to the heart of our team. “
Jeetu Patel, SVP and GM of Security & Applications at Cisco, said:
“Innovators like McLaren know more than ever the importance of enabling world-class technology to bring their audiences together regardless of location or distance. We are excited to work with McLaren to deliver unmatched, immersive experiences that meet the needs of their fans, partners and drivers alike during this transition to hybrid sports, whether on or off the track. ”
Cisco Webex
Find out more about the official McLaren Racing partner
