McLaren Racing announces licensing partnership with SunGod Eyewear

McLaren Racing has entered into a new partnership with the performance eyewear brand SunGod, through which SunGod will become the official licensee of McLaren F1 Fan Eyewear for the 2021 Formula 1 season.

To celebrate the collaboration, SunGod is releasing a limited edition McLaren Racing model of its Renegades and Sierras sunglasses this season. Later that summer, SunGod will also be launching eyewear lines featuring McLaren F1 drivers, Lando Norris and Daniel Ricciardo.

The partnership is a union of the two British brands in their three core values ​​of innovation, community and sustainability.

The new variants of the Sierras and Renegades that were released as part of the launch will be available with Fire and Smoke lenses. Each will use the brand’s world-class 8KO lens technology – a new, higher quality nylon-based lens material that results in a lighter lens and greater optical precision compared to the industry-standard polycarbonate.

“SunGod sets a new standard in the eyewear industry with sustainability at the heart of everything we do,” said Mark Waller, McLaren Racing’s chief commercial officer. “SunGod’s alignment with McLaren is based on the same passion for performance, innovation and sustainability. Therefore, we are pleased to welcome SunGod as a partner of the McLaren Formula 1 team from the 2021 Formula 1 season.”

“We are incredibly proud to be an official partner of McLaren Racing for the 2021 season. When we balance an unrivaled focus on performance with innovative ideas on how to make our future more sustainable, our brand ethos – and that of our communities – fit together perfectly, ”said Ali Watkiss, CEO and founder of SunGod. “As a British company, we are very excited to see superstars like Lando Norris and Daniel Ricciardo wearing SunGod sunglasses and wish them the best of luck for the coming season.”

For more information about the new line of products and all SunGod sunglasses, visit sungod.to/w/mclaren-f1-team