McLaren Racing and Smartsheet announce new partnership for the McLaren Formula 1 team

BELLEVUE, Washington – (BUSINESS WIRE) – McLaren Racing and Smartsheet (NYSE: SMAR), the enterprise platform for dynamic work, today announced a new partnership that will make Smartsheet the Official Technology Partner of the McLaren Formula One Team for the 2021 Brazilian Grand Prix.

Smartsheet is a leading dynamic work platform that brings people and technology into harmony and enables teams to move faster and innovate. The partnership is the union of two brands that aim to achieve excellence and success through integrity, teamwork and collaboration.

Smartsheet technology will be integrated with McLaren Racing’s infrastructure to drive the team’s digital transformation, with an initial focus on smarter asset management to drive fan engagement and racing through the Smartsheet, Brandfolder.

The Smartsheet brand will initially be featured on the McLaren MCL35M racing cars at the 2021 Brazilian Grand Prix, then on the racing cars, pit crew overalls, pit wall stands and racing suits of McLaren F1 drivers Lando Norris and Daniel Ricciardo for the season 2022 and beyond.

Zak Brown, McLaren Racing CEO said:

“We are excited to partner with Smartsheet, a brand that shares our ambitions for excellence based on teamwork and integrity. Technology is vital to everything we do, and Smartsheet’s technology will help us take our digital programs to new heights and implement systems that make a positive difference to our racing operations. We look forward to seeing the Smartsheet brand on our McLaren F1 cars this weekend and on the global Formula 1 stage in the future. ”

Mark Mader, CEO of Smartsheet, said:

“Technology is at the core of McLaren Racing, from pushing the boundaries of what it is to be a racing organization to adapting to new ways of working that ensure operational excellence. Smartsheet powers many of the best teams in the world, and we pride ourselves on driving McLaren’s strategic initiatives and ambitions by unleashing teamwork and collaboration. ”

About McLaren Racing

McLaren Racing was founded in 1963 by New Zealand racing driver Bruce McLaren. In 1966 the team started its first Formula 1 race, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 Grand Prix, the 24 Hours of Le Mans at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 worldwide and in the USA for INDYCAR. The team contests the FIA ​​Formula 1 World Championship in 2021 with Lando Norris and Daniel Ricciardo and in the INDYCAR series in 2021 with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. In 2022, McLaren Racing will enter a new category of motorsport when it introduces a team in Extreme E, the innovative all-electric off-road racing series.

Via Smartsheet

Smartsheet (NYSE: SMAR) is the enterprise platform for dynamic work. By bringing people and technology together to help businesses move faster and innovate, Smartsheet enables its millions of users to achieve more. Visit www.smartsheet.com to learn more.

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