LAUSANNE, Switzerland & NEWARK, Calif .– (BUSINESS WIRE) – Logitech G, a brand owned by Logitech (SIX: LOGN) (NASDAQ: LOGI) and a leading innovator in gaming technology and equipment, and McLaren Racing today announced a new look for the G Challenge Eracing competition at To inspire racing drivers and racing fans all over the world.
For motorsport enthusiasts and amateur drivers, the official 2021 racing season of the Logitech McLaren G Challenge begins on July 1, 2021 and will include several newcomers and challenges. The tournament will be expanded to include three divisions: Open Wheel, Stock Car and Sport Car Racing. In this fourth year, the G Challenge will be played in the games iRacing and Assetto Corsa Competizione and will culminate with the grand finale on January 15, 2022 in Las Vegas, NV.
This year’s three division winners of the Logitech McLaren G Challenge 2021 will receive a four-day trip to London at no cost, a look behind the scenes at the McLaren Technology Center, coaching with McLaren F1 driver Lando Norris and a VIP experience at the Formula 1 Grand Prix of UK 2022.
To celebrate this year’s new look, Logitech G and McLaren are holding a Pro-Am Celebrity Race on July 7th, where celebrities form two teams that compete in a stock car and an open wheel race. American racing driver William Byron and McLaren Formula 1 driver Lando Norris will be the captain and draftsman of their respective teams. Other celebrities include rapper, singer and songwriter A $ AP Ferg, Arrow McLaren SP racing driver, Felix Rosenqvist, American racing driver and NASCAR pit reporter, Parker Kligerman and Indianapolis 500 champion from Brazil, Tony Kanaan.
“The success of the G Challenge 2020 was underscored by an effort to keep motorsport fans entertained,” said Jim Hoey, Head of the G Challenge at Logitech G. “This year we will return with new formats, multiple game titles and a monthly broadcast schedule Races that will continue to delight racing fans all over the world. ”
“McLaren Racing took up the Logitech McLaren G Challenge to entertain the racing fans, but we quickly realized that this was an opportunity to partner with Logitech G in an industry that continues to explode,” said Lindsey Eckhouse, Director, Licensing, Ecommerce and eSports at McLaren Racing. “G Challenge is in a class of its own and offers amateur drivers and motorsport enthusiasts the opportunity to take part in competitions and drive races like professionals. We look forward to another year of excitement and fun as we build McLaren’s presence in this space. ”
The top three drivers in each division (Open Wheel, Stock Car and Sport Car) will receive a paid trip to the Grand Finals Weekend to compete for the championship. Grand Finals Weekend is packed with exciting activities including a live on-track driving experience with exotic racing cars, official meetings with professional drivers, athletes and other celebrities, and the chance to win the McLaren Racing VIP Experience Grand Prize.
Registration for the online qualifiers is now open at LogitechGChallenge.com. For more information, visit our blog or follow us on Instagram or Twitter.
About McLaren Racing
McLaren Racing was founded in 1963 by New Zealand racing driver Bruce McLaren. In 1966 the team started its first Formula 1 race, since then McLaren has won 20 Formula 1 world championships, more than 180 Formula 1 Grand Prix, the 24 Hours of Le Mans at its first attempt and the Indianapolis 500 three times. McLaren Racing currently competes in Formula 1 worldwide and in the USA for INDYCAR.
The team will contest the FIA Formula 1 World Championship in 2021 with Lando Norris and Daniel Ricciardo and in the INDYCAR series in 2021 with Arrow McLaren SP drivers Pato O’Ward and Felix Rosenqvist. In 2022, McLaren Racing will enter a new category of motorsport when it introduces a team in Extreme E, the innovative all-electric off-road racing series.
About Logitech G
Logitech G, a brand of Logitech International, is the world’s leading provider of PC and console gaming devices. Logitech G offers gamers of all skill levels industry-leading keyboards, mice, headsets, mouse pads, and simulation products such as wheels and flight sticks – made possible by innovative design, advanced technology, and a deep passion for games. Founded in 1981 and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and the Nasdaq Global Select Market (LOGI). Find Logitech G at logitechG.com, the company blog, or @LogitechG.
Logitech and other Logitech marks are trademarks or registered trademarks of Logitech Europe SA and / or its affiliates in the United States and other countries. All other trademarks are property of their respective owners. For more information about Logitech and its products, please visit the company’s website at logitech.com.
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