What do you get when you traverse one of the most downloaded mobile games in the world with McLaren Racing and the Formula 1 team? Exclusive content, various in-game features, downloads, social media advertising campaigns and a really fun time with Free Fire x McLaren.
With this crossover (called Acer the Field), McLaren fans can enjoy the signature cars in the Free Fire universe.
The good news is that both teams have worked hard working together to make sure the designs match the McLaren race cars. Hell, we’ll even see the MCL35M Formula 1 car developed under the direction of James Key.
“We are very excited to be working with Free Fire for an in-game McLaren Racing integration. Our fans are always looking for ways to connect with our team and this integration brings that accessibility in a new and exciting way. It’s a brilliant collaboration at a time when gaming continues to grow and McLaren wants to be part of that growth! ”Said Mark Waller, Chief Commercial Officer of McLaren Racing.
In the McLaren x Free Fire campaign you can now choose your favorite car in the game in the MCLff & McLaren P1 look and drive around Bermuda, Kalahari or Purgatory and fight in style.
“We look forward to our players enjoying the best of McLaren in Free Fire. Collaborations like this allow us to offer new experiences to current players and get others interested in trying Free Fire, ”said Harold Teo, producer of Free Fire.
Garena has also teased the involvement of McLaren F1 driver Lando Norris (who is apparently a big player himself). While there are no specifics on how Norris will appear in the Free Fire x McLaren campaign, it does mention that fans can expect him to appear in the game.
In addition, Gloowall skins, surfboards, airships and McLaren-inspired emotes promise.
As if that weren’t enough, there is also the chance to win VIP McLaren Racing prizes and experience a McLaren x Free Fire activation in your city.
The post Garena announces crossover between Free Fire and McLaren Racing first appeared on monter-une-startup.
