To create a new phase of partnership between McLaren F1 and Enttains party Brands, Entain offers racing fans “one-of-a-kind” experiences and media content.
From now until the end of the season in mid-December, international TV spots will run, initially in Great Britain, and promise customers special access to the McLaren F1 team PartyCasino and partypoker.
With the ads focused on mass entertainment experiences for customers and the thrill of big sporting events, Parisian anatolitis, Managing Director of Party Brands and Commercial Director of Entain, commented, “We want Party to be a destination for customers around the world who enjoy playing and sharing experiences around the sports and activities they love.
“This is about creating recreational content that will encourage people to take a look and explore new ways to have fun with our brands.”
The campaign coincides with offers like super fan contests that invites fans to answer questions about F1.
In the latest quiz, customers compare pictures of F1 racing cars with the date they drove and compare themselves to others on a leaderboard and compete for what was a helmet this time around.
In addition, a new video, See the Unseen, will be released this week featuring McLaren Racing CEO, Zak Brown, the second in a series of McLaren interviews conducted by the McLaren F1 driver Daniel Riccardo.
In addition, the collaboration plans to launch a first free-to-play racing game based around McLaren F1 next month, which is only available at its party brands and will host Grand Prix events in Mexico and Brazil.
Entain developed the new game itself with design input from McLaren F1 for the cars in order to “put fans in the driver’s seat” during challenges on the track.
2021 is the first year of a multi-year partnership between Entain and McLaren F1, with both companies promising more exclusive content and experiences for fans in the next year.
In another attempt to involve F1 fans in the sport, the organization worked in partnership with Motorsport network, launched the “world’s largest” F1 fan survey.
The survey aimed to capture the current views of F1 fans around the world on the sport and was conducted on the Motorsport Network website in 15 different languages.
The post Enttain creates ‘one-of-a-kind’ experiences and content for F1 fans first appeared on monter-une-startup.
