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ntain supplies customers of its global gaming brands new media content, very promising Special access what Formula 1 fans only through his PartyCasino and partypoker Brands.
This is another step in the partnership between McLaren F1 and Enttain’s party brands that began at the start of this year’s F1 season. International TV spots will run from now until the end of the season in mid-December, initially in Great Britain, promising customers special access to the McLaren F1 team via PartyCasino and PartyPoker.
Similar to the advertisements in the “Drummers” campaign launched earlier this year by Ladbrokes, Entain’s UK sports betting brand, ahead of the European Championship, the new PartyCasino advertisements will be Focus on mass entertainment experiences for customers and the thrill of major sporting events.
Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain, said, “We want Party to be a destination for customers around the world who enjoy playing and sharing experiences about the sports and activities they love. This is about creating recreational content that encourages people to take a look and explore new ways to enjoy themselves with our brands. “
Dive deeper into @ McLarenF1 with Entain and even more exclusive content this #F1 season.
To mark the next level of our partnership, we are introducing our customers to new and exciting experiences exclusively for our brands.
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https: //t.co/211KBf9e4j pic.twitter.com/lDa0OfBk32
– Enttain (ntEntainGroup) October 28, 2021
The new campaign coincides with a range of new offers available through the McLaren F1 access pages on the PartyCasino and partypoker websites. These include:
Super Fan Competitions: Invitation of fans to answer questions that test their knowledge of Formula 1. The latest Super Fan Quiz invites customers to match pictures of F1 racing cars with the date of their race. Fans can see them perform against others on a leaderboard and compete for a prize, this time a McLaren F1 helmet.
See the unseen: Also released this week is a new video with McLaren Racing CEO Zak Brown exposing the people behind McLaren Racing. This is the second in a series of exclusive McLaren interviews, led by McLaren F1 driver Daniel Riccardo. There will be more See the Unseen videos next month featuring the McLaren F1 pit crew and their engineering team, before a second one with Daniel Riccardo is expected in December.
Exclusive Free McLaren F1 Games: Entain plans to launch its first exclusive free racing game centered around McLaren F1 next month, available only for its party brands and hosting Grand Prix events in Mexico and Brazil. Entain developed the new game in-house, using design input from McLaren F1 on the cars to keep fans in the driver’s seat with challenges to master on the track.
this is that first year in a long-term partnership between Entain and McLaren F1, with both companies promising more exclusive content and experiences for fans in 2022.
The post Entain publishes exclusive McLaren Racing content for its party brands first appeared on monter-une-startup.
