KANNAPOLIS, NC (WBTV) – The Kannapolis-based Haas F1 team shared some good news on Thursday, announcing that Maui Jim has joined the team as a sponsor.
Maui Jim is the fastest growing premium eyewear company in the world, according to the press release. A partnership has now been entered into with the Uralkali Haas F1 team at the FIA Formula 1 World Championship 2021, with the innovative lifestyle brand now becoming the “Official Eyewear Partner” of the American team.
The brand was born on the beaches of Maui and is sold in more than 100 countries worldwide with all Maui Jim sunglasses that are designed to block 100 percent of harmful UV rays and eliminate glare. The drivers of the Uralkali Haas F1 Team, Nikita Mazepin and Mick Schumacher, will wear Maui Jim sunglasses in the Formula 1 paddock, as will members of the Uralkali Haas F1 Team. Maui Jim will enjoy branding on the team’s platforms, both on the racetrack and online through the team’s website and social media channels.
“As a global brand and innovative market leader in its field, Maui Jim is a very welcome addition to our partner program,” said Günther Steiner, Team Principal of the Uralkali Haas F1 Team. “Their sunglasses are inherently stylish, but what is more impressive is the investment they make in their technology and how that is then reflected in the quality of the product available to consumers. With global reach and a passion for performance, the synergies between what you do as a brand and what we do as a team in Formula 1 – well, it fits together perfectly and we look forward to welcoming you to the team. “
“There is a parallel between Maui Jim and Formula 1; We’re both rooted in technology and innovation, ‘says Renaud Schneider, Event and Sponsorship Manager at Maui Jim Europe. “Formula 1 is all about innovation, building the fastest and most reliable car, and implementing technology to build a first-class team. For Maui Jim, it’s all about constant innovation to find the best lens technologies that protect the eyes while highlighting the rich colors of the world. The Uralkali Haas F1 Team is an exciting team with young talents who face challenges directly. We look forward to working with them and are ready to spread Aloha to all Formula 1 fans. “
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