Social media is still getting more popular every year and so the Formula 1 drivers can’t be left behind, at least most of them. We take a look at the Instagram accounts of nineteen drivers and it shows that Lewis Hamilton has by far the most followers. Max Verstappen follows in second place.
Sebastian Vettel does not use any social media platforms. The four-time world champion thinks everything is wrong and doesn’t feel the need to show the world what he goes through every day. The Aston Martin driver is the only driver in the premier class of motorsport who does not use social media.
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Hamilton makes money on social media
Hamilton has a record 23.1 million followers. With its enormous reach, the Briton is of great interest to sponsors. In 2019, Hamilton had “only” 12.5 million followers. Research by The Mirror found that Hamilton could earn around € 44,000 per sponsored post. This amount will now be even higher.
Verstappen has also grown enormously. While it had 2.5 million followers 24 months ago, it has now more than doubled to 5.4 million followers. Closely followed by Ferrari driver Charles Leclerc. Daniel Ricciardo also comes close to Verstappen’s score.
The drivers with the fewest followers are Nikita Mazepin and Nicholas Latifi. Both men are still relatively new to Formula 1, but maybe it is also a factor that they actually drive at the highest level because their fathers bring money with them for Haas F1 and Williams.
Number of followers of Formula 1 drivers on Instagam
1. Lewis Hamilton – 23.1 million followers
2. Max Verstappen – 5.4 million followers
3. Charles Leclerc – 5.1 million followers
4. Daniel Ricciardo – 5.0 million followers
5. Lando Norris – 3.5 million followers
6. Fernando Alonso – 3.3 million followers
7. Carlos Sainz – 3.0 million followers
8. Sergio Perez – 2.3 million followers
9. Kimi Raikkonen – 2.3 million followers
10. Valtteri Bottas – 2.2 million followers
11. Pierre Gasly – 2.0 million followers
12. George Russell – 1.9 million followers
13. Schumacher – 1.8 million followers
14. Esteban Ocon – 953,000 followers
15. Antonio Giovinazzi – 647,000 followers
16. Lance Stroll – 565,000 followers
17. Yuki Tsunoda – 550,000 followers
18.Nikita Mazepin – 371,000 followers
19. Nicholas Latifi – 231,000 followers
20. Sebastian Vettel – 0 followers
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