Cyrus – Uralkali Haas F1 Team Official Timekeeper – Trends and Style

Cyrus recently announced an exciting new partnership with the Uralkali Hass F1 Team, with the Swiss watchmaker becoming the Official Timekeeper for the Formula 1 team. This follows the sponsorship of the brand for the FIA ​​Formula E racing driver Maximilian Günther at the beginning of the year and confirms the brand’s love for the racetrack.

The Uralkali Hass F1

Team The Uralkali Hass F1 team is the youngest on the grid and entered Formula 1 in 2016. The team was founded by industrialist Gene Haas, founder of Haas Automation, the largest manufacturer of CNC machine tools in the United States. The US-based team is headquartered in Kannapolis, North Carolina, in the same location as Haas’ other masterful NASCAR Sprint Cup Series team, Stewart-Haas Racing.

The drivers are Nikita Mazepin and Mick Schumacher (Michael Schumacher’s son), who are photographed here with their new Cyrus watches, a Klepcys Vertical Tourbillon for Schumacher and a Klepcys Alarm for Mazepin. The smile says it all!

Nikita Mazepin and Mick Schumacher © Cyrus

“It is a great honor to be the official timekeeper of the Uralkali Haas F1 Team for the years to come,” said Dr. Pablo Richard, co-owner of CYRUS Genève. “There is a strong connection between car racing and watchmaking, as both worlds share the importance of technology. Both racing cars and timepieces are powered by a mechanical heart. Both are constantly undergoing innovative technological developments and modifications in the pursuit of improvement to achieve optimal results for maximum results. We are excited about this partnership because we share the same values. Each of us works every day to excel in our respective fields to satisfy the desires of enthusiasts. We are ready to begin this exciting partnership with the Uralkali Haas F1 team. “

Pablo Richard co-owner of CYRUS Genève © Cyrus

Günther Steiner, Team Principal of the Uralkali Haas F1 Team, enthused: “CYRUS Genève is known for its exclusivity and with a passion for excellence and innovation we are pleased to welcome a brand that is not afraid of going its own way – just like us. Your modern approach in a very established watch market appeals to us, because we feel a real synergy there with our own entry and growth in Formula 1. We are happy to have such a dynamic and exclusive brand on board and look forward to expanding our partnership as we continue our respective journeys together. “

Following the unveiling of the partnership at the Monaco Grand Prix in May, both the Uralkali Haas F1 and Cyrus teams are preparing for the next race at the famous British Silverstone circuit. Stay tuned on WorldTempus to find out more.