Brewery and pub group creates beer to celebrate Pub Pride Day
Hertfordshire’s award-winning Farr Brew pub group is preparing to celebrate the first ever Pub Pride Day on July 23rd by brewing a memorial beer.
Pub Pride is a nationwide campaign by Ask for Clive, a charity that works with venues to promote inclusion and create welcoming environments for the LGBT + community.
The campaign encourages pub owners and managers to host Pub Pride events on July 23rd using Pub Pride event kits, including rainbow flags and pennants and t-shirts for staff.
In keeping with this, Farr Brew has created Pride Pale, an ale specially made for Pub Pride, to raise funds and raise awareness for the Ask for Clive campaign.
Farr Brew donates 100% of its profits from keg sales to other pubs in Hertfordshire and 20p from every pint of Pride Pale sold in one of the Farr Brew pubs to Ask for Clive.
Speaking about the launch of Pride Pale, Matt Elvidge and Nick Farr of Farr Brew said, “We want to do as much as we can to support Ask for Clive and Pub Pride and create a special Pub Pride Day ale for that we raise funds the charity seemed to be best for us.
“Customers will see Pub Pride next to the Ask for Clive sticker in pubs across the country, knowing that these venues welcome everyone and will not tolerate discrimination in any way. Pubs pull together to speak out against discrimination against the LGBTQ + community put.”
Stroud Brewery launches new River Cottage beer range
Stroud Brewery – an independent organic craft beer maker – has partnered with River Cottage’s Hugh Fearnley-Wittingstall to launch three new beers – a brand used on a number of projects, including a long-running Channel 4 television series and cooking classes.
The beer trilogy #FoodToInspireChange is intended to draw attention to the shortage of hops and promotes a three-year project that was initiated by Stroud Brewery as part of the Innovative Farmers Program.
The project aims to identify and test disease resistant hop varieties and enable the UK beer industry to become less polluting and organic. It brings together two organic farmers with researchers from the Organic Research Center, in partnership with River Cottage and Charles Faram
“Organic hops grown in the UK are very difficult to come by and the challenge of growing them is the biggest barrier to increasing the production of British organic beer,” said Gray Pilley, founder of Stroud Brewery.
“By working together as a supply chain, we want to identify varieties that farmers can grow more safely, and as a brewer I want to be a regular supplier of organic hops in the UK – there is also a wide variety of flavors to use that could help UK brewers to create more distinctive products. “
Westons Cider launches Henry Weston’s Vintage Draft
Westons Cider has announced the launch of Henry Weston’s Vintage Draft at 5.2% ABV – the brand’s first ever draft cider.
“We’ve seen a huge surge in artisanal cider sales over the past year and this subsector is now growing more than five times faster than the overall category,” said Sally McKinnon, director of marketing at Westons Cider. “Our Henry Westons brand is perfectly prepared to help retailers get the most out of it as it is established as the benchmark for the highest quality, best tasting cider.
“Henry Westons is our star retail performer, and we’ve built a loyal buyer base who regularly buy this brand. In fact, our Henry Westons vintage retail product is the UK’s largest bottled glass cider, attracting 66.6% more buyers in 2020, with one bottle sold every second now. “
The launch of Henry Weston’s Vintage Draft is backed by a £ 2 million over-the-line campaign promoting the Henry Westons brand nationwide through a heavyweight outdoor media campaign throughout the summer.
Henry Weston’s Vintage Draft is available now to retailers across the country.
Harpalion Spirits secures distribution agreement in Great Britain
The Scottish beverage company Harpalion Spirits has signed a UK distribution agreement with bbb Drinks.
Harpalion Spirit’s first launch is Premium Rum Cabal No.1513, which is made using a combination of pot and column distillation techniques with rums from major distilleries in Guatemala, Guyana, Trinidad, Panama and the Caribbean.
Cabal No.1513 is 43% vol. bottled, is not chill-filtered and is produced naturally – without the addition of colorings, flavorings or sugar.
Claire Kinloch, CEO of Harpalion Spirits, said: “This is an important milestone for the company after our successful launch in late May and we look forward to working with the bbb team in building our brand our across the UK.
“We have received exceptional feedback from everyone who has tried Cabal No.1513 with consumers, media and retailers and our partnership with bbb will allow us to expand our reach across the UK and take our brand to the next level of growth bring rum sector. We also have exciting plans for new product launches in the future that will further strengthen and support our independent growth target. ”
Marussia takes over distribution of Seven Hills Italian Dry Gin
The Mercury Spirit brand Seven Hills Gin has introduced Marussia Beverages UK as a new British distributor.
Distilled in Moncalieri, near Turin, in the historic distillery of Torino Distillati, the blockchain-certified Seven Hills is made from pomegranate, rose hip, juniper, Roman chamomile, blood orange, artichoke and celery, selected by a master herbalist.
Seven Hills Gin Founder Filippo Previero said: “We are very proud that Seven Hills Gin has reached this impressive milestone by gaining a strong distributor like Marussia.
“We look forward to working with the Marussia Beverages team and leveraging their expertise in rare and high-quality artisanal spirits to bring Seven Hills to even more consumers, which is an important part of our strategic global endeavors.”
Bisquit Cognac reissued and available in the UK as Bisquit & Dubouché
Campari Group UK announced that Bisquit Cognac has been reborn as Bisquit & Dubouché, the original name of the acclaimed cognac brand.
The brand joins Grand Marnier and Speyside Single Malt, the Glen Grant, in the portfolio of the Campari Group UK Prestige Challenger.
Brad Madigan, Managing Director of Campari Group UK, said: “With a rich heritage and history, and after the exciting relaunch in 2020, we are pleased to announce Bisquit & Dubouché as a new addition to the growing Prestige Challenger portfolio of Campari Group UK to be able to.
“As a cognac brand known around the world for its exceptional quality and elegance, we look forward to bringing Bisquit & Dubouché to the UK market.”
Ferrari Trento, official toast of Formula 1, starts F1 podium Jeroboam
Ferrari Trento unveiled the Ferrari F1 Podium Jeroboam ahead of the 2021 British Grand Prix.
The new bottle is a replica of the bottle used on the pedestal, with the name “Ferrari” in capital letters on one side, the symbol of the Grand Prix winner and the official Formula 1 logo.
It is produced in a limited edition and is only available in the three-liter bottle.
For this particular release, Ferrari Trento has selected a 2015 vintage Blanc de Blancs made exclusively from Chardonnay grapes grown in the mountains of Trentino.
‘Worlds first’ naturally black gin lands in Great Britain
Scapegrace Black, which claims to be the world’s first naturally black gin, has launched a new premium gin.
Scapegrace Black comes from the award-winning Scapegrace distillery in New Zealand and changes color from black to shades of purple when mixed with tonic.
Daniel Mclaughlin, Co-Founder and Managing Director, said, “The Scapegrace brand is about creating a brave new world for alcohol and gin lovers, making untraditional spirits using untraditional techniques.
“We’re so excited to see the UK try Scapegrace Black and get creative this summer.”
We dare to reveal a new “hybrid spirit”
Audemus Spirits announced the launch of Fractal 3.0 Blooming, which is dubbed a hybrid spirit for curious drinkers.
Fractal 3.0 Blooming was born from the wish of the founder and distiller Miko Abouaf to create a “table spirit” that can be combined with food.
Fractal 3.0 is a mixture of distilled biodynamic Gewürztraminer from Alsace in France and a small amount of organic bergamot, which is produced in the southwestern Italian region of Calabria.
With an alcohol content of 21%, the new Fractal is best served chilled and served neat, but according to its creators it can also be enjoyed with a light tonic mixer.
Abouaf commented: “Fractal 3.0 is going in a completely different direction than Fractal 2.0.
“In contrast to 2.0, which was about aged spirits and rich, deep flavors, Fractal 3.0 is a white spirit that was developed for drinking with food.
“What these spirits have in common is that they don’t fit into any beverage category, which means we can create new variants under 3.2, 3.3, etc.”
