When the average person thinks of speed, he also thinks of a Ferrari driving past him. The iconic Italian automaker has achieved legendary status in the industry since it was founded by Enzo Ferrari in 1939. The manufacturer has provided some of the most iconic cars in the world and also created an amazing team to compete in Formula 1, just as the company is taking a brand new step towards video games by partnering with the world’s greatest battle royale title in Fortnite.
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After a tweet from Scuderia Ferrari, fans learned that the manufacturer was adding one of its new models, the 296 GTB, to the game. The car has a V6 hybrid and will produce 654 hp. It has a top speed of 205 mph, and it looks beautiful and should attract a lot of gamers to ride it around the island.
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Ferrari is growing in popularity after the Fortnite collaboration
Ferrari has found a great way to market the iconic brand to the younger generation and it seems like the manufacturer is growing in popularity. The Ferrari 296 GTB will cost around $ 320,000 in the real world. This money can enable any gamer to buy millions of V-Bucks on Fortnite. The brand’s purists have condemned the move, believing that collaborating with a “child’s play” will damage the company’s image.
However, it makes perfect sense for Italian manufacturers to advertise their products in a game like Fortnite. Prior to the collaboration, Ferrari made a name for itself by creating iconic cars like the LaFerrari, F40, 250 GTO and many more. In addition, they achieved great popularity through their success in motorsport, especially in Formula 1. Given the poor performance of the team, taking a step in a different direction should always help to attract new fans.
Formula 1 F1 – Styria Grand Prix – Red Bull Ring, Styria, Austria – June 25, 2021 Ferraris Carlos Sainz Jr. and Ferraris Charles Leclerc in action during training REUTERS / Leonhard Foeger
Ferrari’s quest for an F1 championship continues
Scuderia Ferrari last won a constructors championship 13 years ago with Felipe Massa 2007 WDC Kimi Raikkonen. In addition, Raikkonen is also the last Ferrari driver to win a world championship for jumping horses. The team has been in ruins since legends like Schumacher, Alonso and many others left. The fans had to work hard, especially because of the poor performance of their cars.
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Formula 1 F1 – French Grand Prix – Circuit Paul Ricard, Le Castellet, France – June 17, 2021 General view of Ferrari F1 racing cars before the French Grand Prix REUTERS / Eric Gaillard
In the 2021 season, the team is currently fourth with drivers Charles Leclerc and Carlos Sainz Jr. The team has improved over the past few years, with Leclerc having an excellent time with Scuderia Ferrari. Most recently, he even finished second at the British Grand Prix at the Silverstone Circuit. The team is currently on an upward trend. But they still have a long way to go if they are to beat the best in the business.
It remains to be seen how people will react when they see a Ferrari on Fortnite Island. The 296 GTB is sure to create a lot of excitement for car enthusiasts who dream of driving the beautiful car. However, it is unclear whether these fans can expect the Jumping Horse to take home the Constructors’ Championship in the foreseeable future.
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The post Fortnite X Ferrari: Prancing Horse may have problems in F1 but its brand remains untouched first appeared on monter-une-startup.
