Formula 1 has announced a collection with Asprey, a UK luxury goods company, to celebrate the new era of the sport, with a new car and rules and regulations to be introduced in 2022.
“We are excited to partner with Asprey on this new collection to celebrate the launch of the F1 2022 car and the exciting new era of our sport,” said Ben Pincus, Director, Commercial Partnerships, Formula 1 on the future of F1 even more action-packed races in the next season and beyond.
Asprey worked with Ferrari’s F1 team back in the late 1990s to develop a collection of silver, gold and leather pieces. This new collaboration follows the launch of the new 2022 F1 car, unveiled at Silverstone ahead of the 2021 Formula 1 Pirelli British Grand Prix, as F1 begins the next chapter in its history. The exclusive collection is inspired by the design of the new 2022 car and includes replicas in sterling silver and sculptural models in sizes 25 cm, 18 cm and 10 cm, as well as a range of small silver and silk products. Fine jewelry like cufflinks, bracelets, charms and signet rings will hit the market later this fall.
All items are Asprey Hallmarked and Dual-Branded with the official F1 trademark and are available in Asprey International Stores and on Asprey.com.
“Asprey is very excited to be working with Formula 1,” said John Rigas, Chairman of Asprey. “Our designers and craftsmen have created a beautiful collection of silver, silk and jewelry that captures the essence of modern motorsport, especially at a time when the revolutionary new car was introduced with improved aerodynamics and a philosophy of environmental sustainability.”
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