Ferrari is still hoping to maintain ties with former title sponsor Philip Morris, despite tobacco company’s trademark “Mission Winnow” being removed from its F1 entry for the 2022 season.
Team boss Mattia Binotto sees many “opportunities” for the team to continue the partnership with its longstanding sponsor. In a post-season interview with GP fans, Binotto said:
“There are many ways we can work with them and keep them as partners.” “We have options on the table right now and we’re still talking to them.” But it will be a few days and weeks . “
Ferrari’s partnership with Phillip Morris has generated significant backlash and controversy in recent years. While tobacco advertising has been banned in Formula 1 since the 2006 season, Ferrari has found a way to continue its lucrative partnership with Phillip Morris through their “Mission Winnow” branding.
Ferrari has had the Mission Winnow branding on its cars since 2019, while their official entry into the sport is known as the “Scuderia Ferrari Mission Winnow”.
Phillip Morris describes Mission Winnow as “a laboratory for change” that “reshapes” global conversations, connects people and “drives” innovation. But is widely viewed as nothing more than a shadow marketing technique promoting its tobacco brands.
Tobacco advertising is a serious no no no these days … So what are you doing @ScuderiaFerrari you are still keeping Philip Moris as a sponsor, guess what money talk?
In 2021, due to increased pressure from the European Union, Ferrari was forced to remove the Mission Winnow branding from the European portion of the championship.
The abrupt departure of former Ferrari boss Louis Camilleri from Maranello at the end of 2020 could have triggered the end of the partnership between Ferrari and Phillip Morris. Camilleri was also chairman of Phillip Morris International and played a key role in Scuderia’s partnership with the tobacco company.
Ferrari is not alone in sponsoring F1 tobacco
On paper, tobacco advertising has been banned in Formula 1 for 18 years. In reality, sponsorships related to tobacco companies and related products grossed the sport a whopping $ 100 million in the 2020 season alone.
While Ferrari has often faced major criticism for its continued partnership with Phillip Morris, other teams have mostly disappeared under the radar despite sponsors promoting tobacco and related products.
McLaren reportedly made nearly $ 20 million in 2019 with its sponsor Velas, which markets nicotine and tobacco products.
Due to tough Australian law banning tobacco advertising in cars, @ McLarenF1 sponsor British American Tobacco (@BATpress) gave their place in the car to @ 7Eleven for one time this weekend, who do big business with BAT: Australia’s tough law to prevent tobacco advertising in the car, @ McLarenF1 sponsor British American Tobacco (@BATpress) handed over his place in the car once this weekend to @ 7Eleven, who does big business with BAT: https: // t.co/WutAysUTTj
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The numbers come from a recent report in the STOP report (Stopping Tobacco Organizations and Products). The report revealed that F1 and MotoGP are the only top sports in the world that still endorse tobacco products.
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