Velas Network AG, the Switzerland-based company known for developing and integrating innovative digital products and services, is the new premium partner of Scuderia Ferrari.
Led by a diverse team of engineers, cryptographers, researchers and mathematicians, Velas is a global player in the blockchain and NFT sector and has distinguished itself for the performance and innovation of its services and technological leadership, traits that match the legendary Maranello . unite -based racing team.
The multi-year contract provides for the creation of exclusive digital content for Scuderia fans. In addition, Velas will become the title sponsor of the Ferrari Esports Series, the Prancing Horse’s online mono-brand series, and the esports team that will compete in the F1 Esports Series, the official digital championship in which all participating teams take part in the FIA Formula 1 world championship.
Mattia Binotto, General Manager and Team Principal of Scuderia Ferrari, said: “We are delighted to start this collaboration with Velas Network, a company that makes innovation and performance hallmarks of technologically advanced products and services: these are all values that unite us and that’s what made us choose Velas as one of our premium partners. “
Farhad Shagulyamov, CEO Co-Founder of Velas Network, added, “After developing a next generation blockchain with an emphasis on both sustainability and performance, it made sense to partner with another icon of excellence, Ferrari . Velas has introduced an innovative variety of groundbreaking technologies into the blockchain and related products, which are now presented at the premier class of motorsport. “
In early 2021, Ferrari signed Amazon Web Services as the official cloud, machine learning and artificial intelligence provider to Scuderia Ferrari. Together, the companies will accelerate the pace of innovation throughout the Ferrari organization, including their road vehicle division, GT competitions, the Ferrari Challenge and the Scuderia Ferrari Formula 1 (F1) team.
Meanwhile, the Scuderia Ferrari F1 team plans to launch its 2022 F1 car sometime in mid-February. It was the first team to announce the schedule for the start of its challenger for the 2022 season.
Ferrari will have a technical overhaul at the beginning of the new year. The Italian manufacturer will try to build on its improved aerodynamic performance following a change in F1 regulations to make racing and overtaking easier.
After its recent success, Ferrari wants to start well into 2022. The 2020 season was bleak as they finished sixth in the Constructors’ Championship.
Charles Leclerc and Carlos Sainz helped the team finish third overall, taking two pole positions and five podiums.
