Lawrence Stroll has great ambitions for his Formula 1 team after it was renamed Aston Martin. The billionaire expects the operation to “make people sit up and take notice” …
Racing Point became the Aston Martin F1 Team this season and will drop pink for green. The four-time world champion Sebastian Vettel is drafted in place of Stroll’s son Lance as the successor to Sergio Perez.
READ MORE: The transition from Racing Point to Aston Martin was a “mammoth task,” says Szafnauer
The Aston Martin name has been around for a number of years as Red Bull’s title sponsor in Formula 1, but this year it returns as a factory outfit for the first time in more than 60 years.
“This should be Aston Martin,” said Stroll. “This is a brand that has already achieved great success in international motorsport at the highest level such as the 24 Hours of Le Mans – and now we have the opportunity to write a new page in the history books. This is an extremely exciting prospect for anyone who loves the Aston Martin brand, for fans of Formula 1 and the sport itself.
“Aston Martin’s return to Formula 1 after more than 60 years is also a milestone in the history of the sport. This is the arena where many of the world’s largest and best automakers have competed and succeeded. It is therefore an extremely exciting challenge for everyone involved to bring this legendary British sports car brand under these names.
“Whether it’s about results on the racetrack, presence on emerging platforms like esports, or exciting new activations, we want people to stand up and take notice.
READ MORE: What can we expect from Aston Martin’s true F1 return?
“Formula 1 is also the perfect showcase for Aston Martin as a brand and the amazing cars we make. There has been a lot of talk about road relevance in Formula 1 over the past few seasons, and we’ll see how technology and innovation carry over from the track to the road.
“We will demonstrate these connections between Formula 1 and road vehicles, especially with our mid-engine range that will be launched in the future.”
Aston Martin will launch its new F1 brand in March, days before pre-season testing.
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