Peroni Nastro Azzurro 0.0% enters its third year partnering with the Aston Martin Aramco Cognizant Formula One
Team. Fans will see the Peroni Nastro Azzurro 0.0% logo across the car and all team kit. Launched in over 25 markets in 2022, Peroni Nastro Azzurro 0.0% tastes exactly like the signature beer but with 0.0% alcohol.
Peroni Nastro Azzurro 0.0% is crafted with Italian passion and flair, to deliver a crisp and refreshing beer with 0.0% alcohol content. Its superior taste is delivered through a unique recipe with signature Italian Nostrano dell’Isola Maize, produced and bottled in Italy.
Bringing the Super Premium alcohol-free beer to a passionate global audience, Peroni Nastro Azzurro 0.0% will be served at prestigious events across the global Formula One calendar including in the Aston Martin Aramco Cognizant Formula One
Team motorhome, at every Grand Prix and across a number of stylish activations aimed at engaging new and current consumers. This partnership plays a key role in the ambitions of the Peroni brand’s parent company, Asahi Europe & International, to have 20% share of their portfolio dedicated to alcohol-free variants by 2030 and is perfectly positioned to support the increased consumer demand for alcohol- free drinks.
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