“In Formula 1 racing, you need the complete package. A good driver in a bad car or vice versa does not bring good results, ”said Yan Lefort, Commercial Director of Sauber Motorsport AG, in a recent interview with IoT Evolution. “The combination is crucial,” continued Lefort. It’s easy. Refine every aspect of the car from the inside out and leverage the technology and data available to create a roadworthy car. Then find the right driver at the right time in his (or her) career to get the most out of the car. Simple: right?
“The amount of technology and where that technology is” drives the sport with each team to “constantly innovate and push boundaries.”
The fun part is every weekend … big stars … cool people … funky business, colorful sports … but behind the scenes there are “geeks” rooms who spend hundreds of hours, which affects performance slightly, which is the difference between front and front means the back of the package.
Lefort illustrated from a technological point of view: “It’s like sending a rocket to the moon every other week.” From the technology in the car, how the car is built, to how the car is managed; There is a tremendous amount of work that goes into this process. It is detail after detail in a vast sea of endless details.
With the influx of technology, one can assume that the aspiring, younger riders would have the benefit of adapting to the evolving sport, but not so. Lefort explained that riders like Kimi Raikkonen or Lewis Hamilton, who have been in the sport from a young age, are not only high-profile athletes but are also extremely intelligent and able to understand the innovation and clearly convey team behavior to team engineers. The best drivers can “put the feeling of the car into words”.
“These guys are mentally built for it from a young age,” and when they join a team they are ready to deliver. This is important because nowadays everything can be analyzed – the angle of the car on the lane or on the steering wheel, tire temperature and pressure. Engineers can couple driver input with visualized data to break down performance and identify areas for improvement like breaking strategy or turning the top against the competition.
The right partners play a crucial role in creating a culture of winning. Lefort highlighted that the sport is changing as a limited team budget is on the horizon. Therefore, technology partners need to increase efficiency – that is, faster data access and easier data access – and ensure that engineers are able to save seconds of track time and improve overall team operations. For Sauber Motorsports and the ORLEN F1 team from Alfa Romeo Racing, Zadara fills these shoes well.
Nelson Nahum, CEO of Zadara, reiterated Lefort’s assessment, telling IoT Evolution that the new spending cap will put efficiency first and drive demand for technology partners across the F1 landscape.
By improving the track results, Zadara has the opportunity to improve its platform. Lefort sees this relationship as a key element of the team both now and in the long term – a shared narrative with a champagne toast! The edge cloud service provider is one of many technology partners who are putting together a team with championship caliber.
Nahum noted, “These machines generate so much data. It was a few years ago when the first camera was put on a car, today it’s 20 ”and that’s just a starting line. Regardless of whether business-critical data is being analyzed from a wind tunnel session to the manufacture of an optimized vehicle, these robust data sets must be stored and stored in a system with powerful computing power in order to model performance and gain competitive advantage.
Remember, even a fraction of a second, so this 20-fold data jump needs to be unpacked, analyzed and applied every couple of weeks in preparation and on race day. Things that seem small play a big role in terms of on-track performance. In this real-time use case, there is no error rate. There is no margin for downtime.
Zadara sprints into the future with Sauber and treats its other partners similarly, so that customers always have the opportunity to update and update hardware. Legacy solutions are used in a competitive environment and Nahum wants to make sure that all partners can keep up with the lead pack. Just as the cloud can shorten seconds every few weeks, modern solutions can also optimize the end result in a flexible, pocket-friendly way.
This may be Zadara’s first foray into the sport, but its large network of MSP partners around the world speaks volumes. More than just technology, it supports every relationship by not only soliciting feedback on creating future services and solutions, but also providing marketing and educational materials.
People are thinking about the mobility, flexibility and agility that the cloud offers, as Nahum stated that not only did the beginning of 2021 outperform entire calendar years, but even when the pandemic is over, things will never be the same again run as they were. He put it best: “People realize that cloud services are the way to go.”
Nahum teased, “We’re talking about some really cool ideas for the future,” but that was all I got out of the shy executive. At the moment we can see Kimi Raikkonen and Antonio Giovinazzi climb the leaderboard for the Alfa Romeo F1 team while Zadara pushes for pole position in cloud services.
Stay tuned: we’re racing to the finish line at the IoT Evolution Expo, and this is just a preview of the type of content that lies ahead.
Edited by Maurice Nagle
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