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The racing team secures itself with specialists for gym backpacks for a year.
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The Formula 1 racing team Alfa Romeo has appointed Built for Athletes as the official backpack supplier for the 2020 season.
As part of the contract, Built for Athletes, which makes special sports bags, will provide the Alfa drivers Kimi Räikkönen and Antonio Giovinazzi, as well as the team members, with a hero backpack with team branding.
“We are very happy to have Built for Athletes in our family and we can’t wait to race together,” said Frédéric Vasseur, Team Principal of Alfa Romeo.
“Our sport takes us around the world, often under difficult environmental conditions: We need a backpack that is reliable, strong and stylish at the same time, and the Hero backpack fits the bill perfectly.”
Nick Costello, General Manager of Built for Athletes, added, “Our functional, durable and stylish 45L Hero backpack has been trusted by a wide range of fitness industry experts and top athletes. We are happy to add the Alfa Romeo Racing mechanics and engineers, management team and of course the drivers Kimi and Antonio to this list. “
The recently renamed AlphaTauri team has extended its partnership with Moose, the Thailand-based premium cider and hot dog brand, to cover the 2020 campaign.
The two first teamed up during 2019 when the team was known as Toro Rosso.
“We made good profits in the cider market in Thailand last year. This partnership will continue to support our growth to ensure that Moose Craft Cider is a leader in its field across Asia and also builds the Moose Hot Dog business.” said Khun Varit Yoovidh, deputy general manager of Moose’s parent company Siam Winery.
The post F1 Alfa Romeo Seal Built for Athletes Partnership first appeared on monter-une-startup.
