It is no secret that Red Bull has more than one racing team in Formula 1. AlphaTauri is often referred to as the sister team to the Bulls. The story of having two F1 teams goes way back to 2005, when the Bulls initially entered the sport.
Jaguar, a team that raced in F1 earlier, was bought by the Austrian energy drink brand, Red Bull. After their financial success and upholding, they also managed to buy Minardi and renamed it Toro Rosso, which means Red Bull in Italian, compensating for the fact that they are an Italian team.
“A Toro Rosso with Minardi DNA coursing through its veins…”
“A Toro Rosso with Minardi DNA coursing through its veins…” https://t.co/1wsjg91CEU
Having two teams running with almost the same livery (and name) in a single sport helped the brand in promoting their product. The large Red Bull logos on the car and the blue paint were sure to highlight the brand, but were not expected to challenge the top sitters.
However, this changed when they dominated the sport from 2010 to 2013 with Sebastian Vettel behind the wheel, winning all the championships during those four years. That era of dominance has recently been returning with Max Verstappen as he won two consecutive world titles (2021 & 2022).
Why did AlphaTauri (Toro Rosso) battle with Red Bull on the track?
Although the two teams are from the same owners, they have had their share of battling on the track. However, Toro Rosso have been much slower and less competitive than Red Bull.
Toro Rosso was renamed Scuderia AlphaTauri in 2020, to promote the brand’s fashion line, which was again a major success for them. AlphaTauri is their official fashion brand which has seen higher sales since the team was renamed.
go behind the scenes with @Epicor, our ERP Partner, to find out how their technology helps us in optimizing our car production process“/>
#TeamEpicor
go behind the scenes with @Epicor, our ERP Partner, to find out how their technology helps us in optimizing our car production process
#TeamEpicor
Having two teams under the same brand has helped the brand grow a lot, and at the same time, it has helped Red Bull to have a much more successful time in the sport. This is because any junior driver from Formula 2 or an even smaller team gets a seat for AlphaTauri, their potential is tested, and if they are good enough, they see their time with the Bulls.
This happened to Max Verstappen when he debuted in F1 with Toro Rosso in 2016 and also with Sebastian Vettel. Both drivers spent enough time with the junior team before moving to the Bulls.
2023 Alpha Tauri leader according to team principal Franz Tost
quick links
More from Sportskeeda
Did you miss our previous article...
https://formulaone.news/red-bull/sergio-perez-discloses-2022-f1-japanese-gps-lowest-thing-after-p2-finish