The founder of the Red Bull team is the Austrian entrepreneur Dietrich Mateschitz. The 76-year-old has a net worth of $ 28.4 billion, according to Forbes. He is also a co-owner of the energy drink Red Bull. It was on a business trip to Thailand. He came across a Thai energy drink that he later liked. He also initiated a business plan with Chalerm Yoovidhya, the owner of the respective drink, and started ‘Red Bull’.
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Formerly known as Krating Daeng, the drink was available in Thai markets. In addition, in collaboration with Charlem Yoovidhya, Mateschitz reintroduced the energy drink with a modified component in Thailand. Yoovidhya holds a large stake in the company.
Formula 1 F1 – Abu Dhabi Grand Prix – Yas Marina Circuit, Abu Dhabi, United Arab Emirates – December 13, 2020 Red Bulls Max Verstappen in action during the racing pool via REUTERS / Giuseppe Cacace
The drink soon gained worldwide recognition. In addition, Mateschitz also appeared in the field of sports and claimed rights to various sports teams. He owns teams in soccer, hockey, motorsports such as NASCAR and F1.
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Until 2001, Mateschitz ‘Red Bull sponsored the Sauber F1 Team to a large extent. However, in 2004 he signed the deal with Ford, popularly known as the Jaguar Racing F1 Team. He also named the team Red Bull Racing.
Red Bull Racing Team in F1
The Red Bull Racing F1 team held the first race in 2005. The team was chief of the constructors’ championship four times in a row. The German racing driver Sebastian Vettel won the world championship four times for the team.
Dietrich Mateschitz is one of the richest entrepreneurs in the world. In addition, in 2004 he signed contracts for A1-Ring, the racing network. The F1 Grand Prix of Austria was held. He renamed the track the Red Bull Ring.
He’s certainly no ordinary man in the F1 arena. Subsequently, in 2005, he also claimed rights over the Italian Minardi team. He called it Scuderia Toro Rosso.
The Honda engine cockpits have always excelled. The team is currently one of the dominant F1 teams. The current team boss is Christian Horner, Red Bull GmbH’s advisor is Helmut Marko. In addition, the technical director of the Red Bull Racing team is Pierre Wache. The racers who will drive behind the wheel of the brand’s cockpits in the 2021 season are Max Verstappen and Sergio Perez. Max Verstappen won the 2020 season finale at the Abu Dhabi Grand Prix.
To make the Red Bull arena more fun, the company began creating the satirical magazine The Red Bulletin. It’s a magazine that is distributed among the paddock crew and people from every grid.
On July 3, 2020, Mateschitz shared a letter in the magazine. Then address the audience and the crew members. It has read about the problems everyone faces in F1 sports. He also shared the loophole everyone had seen due to the global pandemic problem and how everyone is getting back on track.
Mateschitz explained: “A total of 217 days will have passed between the last Formula 1 race of 2019 and the first race this year, which is the longest break in the history of the championship.” added: “This is how we do it: With joy, optimism and a tongue in the cheek, which incidentally was a philosophy of life for which Jochen Rindt was famous. Exactly 50 years ago, he won the French Grand Prix this Sunday, laying the foundation for his world championship title. Would he have liked what we have planned for this week and next? “
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He concluded the letter with the words: “We believe he would and we wish you an exciting Formula 1 season opening weekend that includes this Red Bulletin Special. Starting today, every day of every race weekend here in Austria, you will get a glimpse behind the scenes of the elite of the sport and you can even put a strange smile on your face. “
Dietrich Mateschitz is a self-made entrepreneur and known worldwide for his certain spears to get involved in different genres of business models. The Austrian with his business strategy made his brand known worldwide. Conversely, from F1 racing teams, The Red Bull Racing and Scuderia Toro Rosso to soccer teams, NASCAR teams and racing grids.
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