Infiniti has ended its deal as title sponsor of Red Bull Racing’s Formula One team, despite the two parties having a contract that has been extended through 2016. Infiniti first joined Red Bull in its second world championship season in 2011, becoming title sponsor two years later . However, it became apparent this summer that the deal could not survive into next year given that Renault was planning to own a works team, and thus any funding from the group would likely be channeled into that. In addition, Renault and Red Bull have settled a new 2016 engine supply deal which involves no marketing relationship, which is why the engine will be branded as a TAG Heuer. Infiniti’s purple-hued branding is expected to appear on the Lotus next year. A team statement confirmed: “Red Bull and Renault have reached a mutual and amicable agreement that will see the French car manufacturer continue to supply the team with engines for the 2016 Formula One season, and this new agreement does not cover any marketing activity for the Renault-Nissan Alliance.” “We would like to say a big thank you to Infiniti for their contribution to the team since they joined us as a commercial partner in 2011,” said Red Bull team principal Christian Horner. “They became the title sponsor of the team in 2013 where Infiniti enjoyed greater visibility than any other manufacturer in the sport. We wish them all the best with their plans for the future.”
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