Red Bull Racing renews sponsorship with sports agency CAA.

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The ed Bull Racing Honda Formula 1 team has renewed its sponsorship with its long-term sports and entertainment partner Creative Artists Agency (CAA).

Since 2014, CAA has served as the exclusive sponsorship agency for the Red Bull Racing F1 team to enter into sponsorship deals with Tag Heuer, natural gas company Exxon Mobil, workstation software company Citrix, computer software company Oracle and mobile payment service Cash App.

Over the next few years, CAA’s strategy and priority for the team in the US will grow as five of the nine new sponsors for Red Bull Racing are US-based companies

In addition to its involvement in the Red Bull Racing Formula 1 team, CAA is also the exclusive global sponsorship agency for Formula 1 itself.

CAA has held its global sponsorship role since 2017, which is under contract until the end of the 2021 season.

Christian Horner, CEO and Team Principal of Red Bull Racing Hinda, said: “As the US Grand Prix in Austin is already a popular date on the calendar and the Miami Grand Prix is ​​in sight for 2022, we are looking forward to even more fans and partners in the coming years together with CAA who will support us in achieving this goal. “

Paul Danforth, President of CAA Sports, added: “There has been a tremendous increase in interest in Formula 1 in the US, mainly among 16-25 year olds, an incredibly important audience for brands.

“We are proud to continue our longstanding relationship with Red Bull Racing Honda, one of the most exciting rights holders in the world, and look forward to creating opportunities for brands in the US and around the world to become part of the team culture and achieve success,” said Danforth .