Dos Equis Ranch water
Dos Equis from Heineken USA is launching Dos Equis Ranch Water Hard Seltzer, inspired by the classic West Texas drink made from tequila, sparkling water and lime.
“Dos Equis Ranch Water is a tough seltzer with a country soul, carefully crafted for those bone-dry summer days when regular refreshment just isn’t enough,” said Hannah Dray, Brand Director.
“The Dos Equis brand is the second largest import brand in Texas with growth of + 16.1% last year and has surpassed Hard Seltzer’s largest brand, which makes our Dos Equis Ranch Water innovation an easy choice as both Dos Equis Lager and Ranch Water were founded in Texas with roots in Mexico.
“Hard Seltzers alone contributed 36.6% of the category growth last year. We believe that Ranch Water is the next big opportunity within the Seltzer category as Ranch Water 6-packs make up 25.1% of the Hard Seltzer 6-packs and accounted for 49.1% of the growth, ”continues Dray. “Dos Equis® Ranch Water Hard Seltzer offers something unique in a quickly oversaturated seltzer category.”
Dos Equis Ranch Water will be available in the classic lime flavor in 6-packs of 12 oz. 90 calorie, 4.5% ABV and 0 g carbohydrate and 24 oz cans. Single serving cans with 180 calories, 4.5% ABV and 0 g carbohydrates. The innovation will launch in Texas this spring and will expand to additional U.S. markets in September 2021, including AZ, NM, CO, CA, NV, LA, OK, NY, NJ, and MA.
HUN becomes alcohol-free
The British canned wine brand Hun is launching a non-alcoholic wine.
HUN Alcohol Free (AF) (0.5% Vol., 200ml) is a vegan white sparkling wine made from single-origin South African Chenin Blanc grapes, which is presented in gold cans. The non-alcoholic is the fifth canned wine in the HUN collection, which also includes sparkling rosé wines with a low alcohol content of 5.5% and a new Shiraz red wine.
“As 26% of adults stated that they actively moderate their alcohol consumption, HUN AF is designed as a ‘wine between the wines’, with drinkers being able to enjoy 100% of the original aromas and flavors of the wine thanks to an innovative dealcoholization process,” says the brand. “The result is a complex white mixture with a medium body and pale straw color that is rich in citrus aromas and light apricot aromas, supported by very subtle oak and a hint of vanilla.”
HUN was founded by millennial entrepreneur Mark Woollard along with a board of directors comprised of leading beverage companies: Waitrose CEO, James Bailey; former Brewdog CEO and Red Bull UK MD Andy Shaw; former Red Bull Racing F1-CMO, Dominik Mitsch; and CCO of the Banijay Group, Owain Walbyoff. HUN has also received private investments from former Formula 1 driver and presenter David Coulthard.
OHMG magnesium
The British company OHMG Brands has launched a new drink that was conceived as a “challenge product in the relaxation drink category”.
OHMG Magnesium (MG) water is “created to aid relaxation, with each 330ml recyclable can containing 15% of the Recommended Daily Allowance of Magnesium” – roughly the same amount as an avocado.
“The delicious selection of OHMG Magnesium Water drinks contains pure water that has been naturally enriched with bioavailable magnesium, natural fruit flavors and extracts; and functional botanicals that reduce tiredness and fatigue and contribute to normal psychological function, ”said Stuart Walsh, co-founder of OHMG Brands.
“The relaxing drink category is growing rapidly, led mainly by CBD drinks. We’re going in a completely different direction by using a high quality, bioavailable magnesium as it’s an incredibly important nutrient that plays a role in more than 300+ functions in our body including regulating the nervous system and improving the cognitive / psychological balance as well as a contribution to the energy metabolism. “
The new Zero Sugar, Zero Sweetener and Zero Calorie range includes a simple still and sparkling magnesium water as well as three flavor combinations: raspberry & lemon balm + L-theanine, peach & rosemary + ashwagandha and blackcurrant & echinacea + vitamin C.
Mijenta tequila
Mijenta Tequila launches in the UK this month, following its launch in the US in September.
Mijenta was founded in 2020 by a team that includes former Bacardi CEO Mike Dolan, mixologist and entrepreneur Juan Coronado, and sustainable designer and environmental activist Elise Som.
The 40% vol. Tequila comes to Great Britain with its blanco expression, which is distributed by Maverick Drinks. The company plans to roll out the reposado term in the second half of 2021.
“We are extremely excited to be introducing Mijenta in the UK as a first step towards realizing our global ambitions for the brand. Mijenta is characterized by its outstanding taste profile, created by our maestra tequilera Ana Maria Romero, who works in harmony with the land to create a tequila with origins and phenomenal taste, ”says Mike Dolan, co-founder and main investor of the brand.
“Mijenta achieves its distinctive flavor profile through traditional methods that range from the selection of agaves from the best plots that are grown without pesticides and herbicides, to the fermentation of slowly cooked, unfiltered agaves, to careful distillation in pot stills.
“Mijenta only uses fully ripe, certified 100% Blue Weber Agave from the highlands of Jalisco, with a single plant taking six to eight years to reach maturity for harvest. The higher elevation of the Mijenta agave fields produces a gentler tequila with more fruitiness In addition, Mijenta is not filtered, which underlines its unique character, and each bottle is individually numbered by hand. “
I love original kombucha
J’aime Original Kombucha, a new sparkling canned kombucha drink, was launched in the UK.
J’aime Original Kombucha was founded and developed by the entrepreneurial duo Martina Angelova and the taste expert Zoe Burgess (founder of the beverage consultancy Atelier PIP).
“Made from a unique combination of four of the world’s most extraordinary white and green teas (Snow Bud, Jasmine Huang Shan Ya, Sencha and Jasmine Ying Zhen Silver Needle), J’aime Original Kombucha is made in small batches in the UK and brewed to be no sugar is left (and later with no sugar or additives), leaving behind a healthier, tastier and more balanced liquid that will break down the popular dry drink category, ”says the duo. “Plus, it only contains 2.3 calories per can.”
J’aime Original Kombucha can be ordered as a 230 ml 6-can case (RRP: € 17.70) or a 12-can case (RRP: € 29.98) directly on the J’aime website. The duo is looking for further trading partners after the start.
Kefir and coffee
The British kefir brand Biotiful is expanding into the coffee sector: mixing British milk kefir with cold brewed Arabica coffee into a barista-style drink.
The new line includes two SKUs: Mocha and Latte (MSRP £ 1.60 per 250ml bottle).
“We are very excited to bring our expertise to the coffee category as we want to increase market penetration beyond our current consumer base,” says founder Natasha Bowes.
“Our new RTD Kefir Coffee gives us a significant opportunity to speak to a multi-year audience by offering a luxurious RTD product that has a ‘natural boost’ in addition to all of the health benefits of kefir.
“Gut health is one of the biggest health trends in the UK today and the coffee category continues to explode. We know that consumers are looking for beverages with a clean and natural ingredient list, and concerns about the disadvantages of high caffeine and other energizing ingredients are driving more people to healthier, more balanced products that get the same results. “
Shake me up
The Latvian dairy and ice cream manufacturer Food Union is giving a “modern twist to traditional dairy products” in the Baltic States with the introduction of a range of cross-category beverages, Shake Me Up.
Shake Me Up yoghurt cocktails from the Valmiera brand are billed as a drinkable snack on the go. The products have a “gentle taste” with an “airy foam” that is created by shaking the yoghurt drink for 15 seconds.
Flavors include pineapple coconut pina colada, chewing gum, green apple, peach, and plum.
“Consumers are increasingly looking for nutritious and healthy products to supplement their diet, but they also value the taste, ease of use and the excitement that the product brings. Valmeira Shake Me up products offer exactly that – an airy and bubbly moment of pleasure, rich in taste, ”says the brand.
Lyres RTDs
The Australian alcohol-free spirits brand Lyre’s has launched two new Dark Spirit RTDs: American Malt & Cola and Dark n ‘Spicy: Just in time for “Dry July” and the cooler months in the southern hemisphere.
The American Malt & Cola is a mixture of Lyres American Malt and Premium Cola.
The Dark n ‘Spicy is a mix of Ginger Beer, Lime, Lyre’s Dark Cane and Spiced Cane spirits.
The cans complement Lyre’s growing RTD range, launched in late 2020 and still classic G&T today; Amalfi spritz; and Classico, a non-alcoholic sparkling Prosecco.
Fundy gin
Still Fired – a Nova Scotia distillery on the Bay of Fundy – enters the US market with Fundy Gin.
The distillery was founded in 2015 by former professional divers Owen Ritchie and Andrew Cameron with the aim of producing fine artisanal spirits in their native Nova Scotia.
“Fundy Gin is a unique gin that offers a really authentic maritime taste. It is double-distilled from 100% corn, then mixed and fermented with 40% local spring water to make a vodka, ”says the brand.
“This is then put back into the Kirby still for the final run along with eight carefully selected local botanicals – including hand-picked, sun-dried dulse. It contains the required minimum basket weight of 50% juniper and is distilled over the beach stone of the Bay of Fundy. The result: wonderful aromas of fresh rain, algae, sea salt and spray. “
Fundy Gin is available on the New York Metro at an MSRP of $ 49.99.
Leffe Ruby 0.0%
Leffe launched Leffe Ruby 0.0% in France this spring.
“This new product is ideal when the temperature rises,” says the AB InBev brand.
“Inspired by the growing trend towards non-alcoholic alternatives, Leffe Ruby 0.0% is ideal for an aperitif on the terrace or as an accompaniment to a meal thanks to its fruity taste and refreshing properties.”
Leffe Ruby 0.0% follows the launch of Leffe Blonde 0.0% in 2020.
The post New beverage launches around the world: June 2021 first appeared on monter-une-startup.
