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Honda enters into new partnership with Red Bull Racing




Red Bull Racing will sport a special livery for the 2021 Turkish Grand Prix as a tribute to engine-supplier Honda. (Photo by Mark Thompson/Getty Images)


As Honda’s role as engine supplier for Red Bull Racing comes to an end this season, the Japanese automaker has entered into a new collaboration with the Milton Keynes-based team.

Honda enters into a multifaceted agreement to support the development of Red Bull powertrains and will partner with the Red Bull group of companies on a wider range of motorsport activities.

As part of the new alliance, Honda Racing will work closely with the Red Bull group of companies to support the assembly of the drive units under the Red Bull Powertrain logo. They will provide track engineering and support during the 2022 and 2023 seasons.

The partnership also extends to Red Bull Racing’s sister team, Scuderia Alpha Tauri, for the next two seasons.

Commenting on the agreement, Red Bull Racing Honda CEO and team principal Christian Horner said:

“Red Bull’s collaboration with Honda has been hugely successful and while our relationship in Formula 1 is changing, neither of us wants this to be the end of the story. We are very pleased that our ambitious and exciting Red Bull Powertrains project in 2022 will receive strong technical and operational support from Honda and that this will help Red Bull’s transition to the status of chassis and engine manufacturer run smoothly. “The Red Bull Group has agreed a cooperation program that focuses on a variety of motorsport activities, including Formula 1, youth development and other forms of motorsport, as well as marketing and branding initiatives. #PoweredByHondaHonda and the Red Bull Group have agreed on a cooperation program that focuses on a variety of motorsport activities, including Formula 1, youth development and other forms of motorsport, as well as marketing and branding initiatives. #PoweredByHonda

Watanabe Koji, Chief Officer for Brand and Communication Operations, Honda Motor Co., Ltd. said:

“I am glad that we have reached an agreement with the Red Bull Group on all details of the IP rights for the F1 Power Unit and that Honda can continue to contribute to the motorsport world in this way.”

The partnership will allow Red Bull Powertrains to use Honda’s intellectual property related to power units and Honda Racing Development UK (Milton Keynes) employees will move to the Red Bull Powertrains division.

We’re excited to announce an exciting new collaboration with @ HondaRacingF1 after the 2021 # F1 season


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We’re excited to announce an exciting new collaboration with @ HondaRacingF1 after the 2021 # F1 season


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Honda’s new partnership with Red Bull Racing will go beyond supporting engine development

In addition, the Japanese engine supplier will continue its Honda Formula Dream Project to promote young driver programs alongside the Red Bull Junior Driver Program to provide Japanese talent with a platform for entry into global motorsport. Their joint driver program has supported talents like Yuki Tsunoda’s promotion to Formula 1.

Red Bull Racing Honda Junior rider Yuki Tsunoda from Japan, who is currently driving Scuderia AlphaTauri at the Istanbul circuit in Turkey. (Photo by Mark Thompson / Getty Images)

The diverse agreement between Honda and Red Bull Racing will also include a joint presence in other motorsport, marketing and branding activities. Honda’s interest in bringing its innovative mobility products to a wider audience through this collaboration was illustrated by Watanabe, who said:

“We are now working hard to strengthen the structure of HRC so that our fans can continue to enjoy Honda’s role in all motor sports.”

As the Red Bull Racing team embarks on the new era of Formula 1 in 2022, this partnership will ensure its horsepower and ability to produce efficient race-ready engines for future seasons.

Edited by Sandeep Banerjee

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The post Honda enters into new partnership with Red Bull Racing first appeared on monter-une-startup.