UK-based Formula 1 team Oracle Red Bull Racing has announced a new long-term partnership with British sportswear brand Castore.
Under terms of the multi-year agreement, Castore will supply the Oracle Red Bull Racing F1 team with apparel from the start of the 2023 Formula 1 season.
Additionally, Castore branding will feature on team apparel and on the race suits of Oracle Red Bull Racing Formula 1 drivers, current world champion Max Verstappen and Sergio Pérez.
The team, who currently tops the Formula 1 constructor championship standings, has stated that a shared ‘commitment to innovation’ is a driving force behind the deal with the Manchester-based company.
As well as developing high performance sportswear ranges, Castore will also take on Oracle Red Bull Racing’s licensed merchandise programme, providing the team’s global fanbase with access to products across the globe.
Tom Beahon, Co-Founder, Castore, said, “We are thrilled to be partnering with Oracle Red Bull Racing, one of the most iconic F1 teams of modern times. Not only are they an impressive brand but we share the mindset of relentlessly pursuing ways to optimize performance, encapsulated by Castore’s motto ‘Better Never Stops’.
“The partnership further strengthens Castore’s presence in Formula 1, and we are thrilled to continue this journey with the Oracle Red Bull Racing team and their hugely passionate fanbase.”
Oracle Red Bull Racing Team Principal and CEO Christian Horner, added, “Formula 1 is a tremendously demanding environment. In 2023 we’ll race in 24 different locations around the world, in conditions that range from freezing cold to soaring heat and energy-sapping humidity.
“Our team members have to be equipped to perform no matter what they encounter and sportswear optimized for functionality and comfort is a crucial component in achieving the level needed to win.
“Consequently, I’m excited that we are partnering with Castore as their expertise in sports science, materials and engineering will help us to meet that goal. I’m also really pleased that we’ll be able to bring that level of performance to fans.”
The latest deal builds on Castore’s ever-growing sports portfolio after a number of deals secured in recent months. The British brand has signed up Premier League football club Aston Villa, Spanish La Liga side Sevilla, and a deal with the organizers of the 24 Hours of Le Mans endurance race, The Automobile Club de l’Ouest (ACO).
