MotoAmerica Superbike Championship Broadcasts Live on VICE TV Starting Road Atlanta Round

MotoAmerica’s 2026 Superbike Championship races began airing live on VICE TV starting with the Road Atlanta round April 17–19. According to officials, the new broadcast partnership with VICE TV and V10 Entertainment will cover all nine rounds and 20 races to expand exposure during MotoAmerica’s 50th anniversary season.

The new broadcast partnership with VICE TV and V10 Entertainment will feature live coverage of all nine Superbike rounds and 20 races throughout the 2026 MotoAmerica season, officials said. The Road Atlanta event, held April 17–19, marked the start of the live broadcasts, with Superbike races airing at 3 p.m. on Saturday, April 18, and Sunday, April 19, according to the MotoAmerica official website and event calendar. The partnership aims to broaden the championship’s exposure during its 50th anniversary season, sources confirmed.

VICE TV, which reaches more than 40 million U.S. households via cable, telco, and satellite providers, will provide national television coverage of the Superbike class, according to Powersports Business and TVNewsCheck reports.

The network’s programming focuses on culture-driven sports content, officials said, positioning MotoAmerica to reach a wider mainstream audience. The agreement covers the entire 2026 Superbike race calendar, ensuring that every Superbike race will be available live on VICE TV, the MotoAmerica broadcast schedule shows.

The Road Atlanta round included a full weekend program of racing and fan activities, with Superbike races scheduled for the weekend afternoons. Roadracing World detailed the event’s full schedule, noting that it serves as the first of nine rounds in the 2026 Superbike championship broadcast series. MotoAmerica’s official site lists Road Atlanta as the opening event for the VICE TV broadcast partnership, highlighting the significance of the venue in the championship calendar.

In addition to live Superbike coverage, support classes such as Supersport, Talent Cup, and Twins Cup will be available on delayed broadcasts through platforms like the MotoAmerica YouTube channel and Samsung TV Network, officials said. Mission King of the Baggers and Mission Super Hooligan Championship races will also be broadcast on a delayed basis. Qualifying sessions, interviews, and behind-the-scenes content will be accessible via MotoAmerica Live+ and online channels, according to MotoAmerica communications.

The broadcast deal represents a major media expansion for MotoAmerica, which was established in 2014 and is now entering its 50th year of Superbike racing, sources noted. Officials from MotoAmerica and VICE TV highlighted the partnership as a strategic effort to introduce new fans to the sport while reinforcing the championship’s status as North America’s premier motorcycle road racing series. Progressive is listed as an official sponsor in the championship’s broadcast context, according to the MotoAmerica event calendar.

Viewers are advised to check local listings for VICE TV broadcast times and availability, as coverage will be subject to regional cable and satellite distribution. The MotoAmerica event calendar provides detailed scheduling information for all nine Superbike rounds throughout the 2026 season, with race dates and times updated regularly on the official website.

The Road Atlanta event set the tone for the season’s live broadcasts, with the partnership expected to continue through the remaining eight rounds. MotoAmerica officials confirmed that the full Superbike race calendar will be broadcast live on VICE TV, marking a significant milestone in the championship’s media presence and fan outreach efforts.