Mercedes-Benz India is ready to kick off the celebrations in the country and has announced the launch of its “Dreamfest” campaign for potential buyers. The Mercedes-Benz campaign promises improved financing offers, programs, low EMIs and better buyback plans, but the icing on the cake could be a once-in-a-lifetime chance to meet F1 champion Lewis Hamilton.
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Mercedes announced the start of the campaign on Wednesday, which is intended to offer customers attractive purchase options. The campaign and its details apply to selected Mercedes models, including the A-Class Sedan, GLA, GLC and the E-Class. The company also announces that one lucky winner – selected from a drawing – will receive a paid trip to the F1 season finale in Abu Dhabi, where he or she will meet seven-time world champion Hamilton. Interestingly enough, you are entitled to participate in the raffle even if you only book a test drive.
Mercedes continues to announce that the Dreamfest is valid until October 31st and is confident that it will hit the right nerve in the luxury car market. “With the gradual recovery of economic activity, the upcoming Christmas season will be an important trailblazer for strengthening customer sentiment,” said Martin Schwenk, MD and CEO of Mercedes-Benz India. “We are confident that these attractive offers will help our customers make purchasing decisions and will give them immense added value.”
OEMs across the car and two-wheeler segment are expected to launch great deals for the upcoming holidays. Mercedes in particular is well positioned to make the most of the coming weeks. “Mercedes-Benz is experiencing a V-shaped recovery with strong double-digit sales growth from January to August. Our sales growth is based on an exciting portfolio with 11 new products that were launched this year and many more in the pipeline that promise our customers further enthusiasm, “said Schwenk.
Overall, however, much more caution is required this year than before due to the global scarcity of semiconductor chips. Several OEMs in India and around the world have announced production cuts, while some have even gone so far as to say the shortage will likely continue well into next year.
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