The brand image is crucial for the success of the automobile manufacturer. Ferrari goes to great lengths to ensure that drivers don’t change the look of their car. The staff will suggest certain specifications to those who might make the “wrong” decisions.
The most expensive Porsches are only accessible to those who spend enough money and are invited. These marketing gimmicks, however, include the racing performance of a brand, be it in long-distance rallies, rallies or Formula 1. After taking over the successful Brawn GP team in 2010 Mercedes Benz has relied on their Formula 1 success to show the world that they are just as successful as the other German brands.
Audi has a long-distance and rally history, but Mercedes can at least have its Formula 1 success for the time being. In the V6 hybrid era, the brand dominated with just one other driver, Max Verstappen, and won more than five races. With Lewis Hamilton at the helm of the world champion car, the brand image of Mercedes has changed, appears less stuffy, but still retains its technical excellence. This has led their street cars to embrace every new technology that has come on them.
The next step on this journey is the AMG Project One, the German brand’s first hybrid hypercar based on the hybrid technology of the team’s masterful Formula 1 car and continuing the legacy of the CLK GTR.
The AMG Project One comes with F1 engineering for the road
Via: Wikimedia Commons
The AMG Project One was developed in close collaboration with the Bracknell-based F1 team; As a result, it shares much of Hamilton’s car on-track technology, meaning that using five different engines, the car will have in the 1000 horsepower range, with only one being an internal combustion engine and a smaller but more powerful 1, 6 liter V6 engine. Mercedes-Benz claims the car will have a 50,000 RPM redline; How well this racing technology will carry over to the road remains to be seen, but it could have its chance by the end of the year.
Previous hybrid hypercars like the 918 and La Ferrari had red lines in the 8,000 RPM range, but that was with just one electric motor. All of this tech seems particularly tough, but as always with these highly tuned road vehicles, with dual 10-inch touchscreen displays when deliveries begin later this year, it’ll have a somewhat luxurious interior. The car comes with bucket seats built into the body of the cabin. We don’t know exactly how comfortable these will be. In addition, it is questionable whether these cars will ever be used for high mileage as they will most likely never see the road.
Instead, the 275 copies of the car slip into private collections as an investment. With an asking price of over £ 2.4 million, or around $ 3.4 million, Project One is as inaccessible as its luxury hypercar brethren like Bugatti and Koenigsegg.
A common appearance
Via Motor1.com
The Mercedes W07 Formula 1 car bears very little physical resemblance to the Project One. This is mainly due to the fact that Formula 1 cars are not street legal. The engine idles far too quickly, which the engineers and their body had to work on. While it does an excellent job of protecting drivers in the event of an accident, it would fail to keep pedestrians safe. When designing Project One, Mercedes looked for inspiration in various places.
Firstly, not only is there more than a hint of the legendary CLK GTR grand touring racer on the front, but the side profile copies it heavily, as do the engine ventilation in the rear and the intake on top of the vehicle, just like this old racer .
The return of those lost GT racing design motifs is amazing for enthusiasts. When Le Mans racing switched to LMP1 and LMP2 racers, who look very little like trams, these championships took a big blow in their appeal. Project One will likely never compete in such a racing series, while awaiting homologation, but the revival of that lost history shows that while Mercedes is looking to the future, it has not forgotten its past.
Second, there is no avoiding comparing this car to other hypercars on the market. To get speeds in excess of 200 mph and some level of comfort inside, there will be a small transition in design between cars like the Chiron, Agera and Project One. A wide nose provides more stability at high speeds, along the stern is required to place the engine behind the driver. A closer parallel can be drawn with the more divided front and bumper, it has a remarkable shape like the 918 Spyder, this doesn’t help as the car was usually shown in silver, just like the previous hypercar from Porsche.
A new age for Mercedes
Via: Königsegg
AMG vehicles that have been selling the longest due to their ridiculous displacement engines, the C63 AMG was a blank with a vicious exhaust note that beat the E92 M3 in that department. The A45 AMG, a small hatchback, was the beginning of this shift in focus. Since the emissions force large engines into the history books, the usual AMG offerings become four-cylinder hybrid engines.
Project One is the halo car for that change; the legacy of Mercedes hybrid F1 cars is embodied in Project One, a more sustainable poster child for the enthusiast. Koenigseggs Gemera is also part of this upheaval with 1,700 hp and a matching three-cylinder engine. Forging a future for the hypercar is nothing to doubt, the past generation of cars used large V8s and paired them with electric motors, but this wasn’t far enough towards sustainability that Project One could be.
Continue reading
About the author
Douglas Hamilton
(69 published articles)
Douglas Hamilton is a British driven man with a degree in literature. He grew up surrounded by F1, Need For Speed and classic cars. He has a worrying obsession with jaguars.
More from Douglas Hamilton
The post That’s what we love about the AMG Project One first appeared on monter-une-startup.Did you miss our previous article...
https://formulaone.news/mercedes/raikkonen-set-for-sochi-return
