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Sauber extends contract to keep Alfa Romeo branding on car · RaceFans


Sauber extends contract to keep Alfa Romeo branding on car · RaceFans

Sauber will continue to operate its cars with the Alfa Romeo branding beyond this year after a new agreement was announced today.

The contract between the Switzerland-based F1 team and the Italian car brand was extended back in 2019 when the official name of the team was changed from Alfa Romeo Sauber F1 Team to Alfa Romeo.

Team boss Frédéric Vasseur said that the manufacturer had “been an incredible companion in recent years, and we are even more looking forward to the coming chapters”.

Vasseur sees the extensive changes to the technical regulations over the next year as “the opportunity to take another step forward, and I firmly believe that we are perfectly positioned to make great progress together”.

The new deal will be valued year on year, Alfa Romeo confirmed. It is believed to cover the next three years.

Vasseur said the extension of the partnership will give Alfa Romeo the opportunity to support Sauber’s recovery as well as Sauber’s technical know-how that can be incorporated into their road vehicles.

“The work we have done in the automotive world has shown the extent of Sauber Engineering’s technological and manufacturing expertise and we are confident that we can continue to work for Alfa Romeo on new and exciting projects that will shape the future of the automotive industry . “

Alfa Romeo is part of the Stellantis automotive group, consisting of 14 brands from the Fiat Chrysler and Peugeot groups, which merged at the turn of the year.

Stellantis announced last week that it would rename Alfa Romeo “Alfa e-Romeo” as part of its broader electrification strategy from 2024.

Jean-Philippe Imparato, CEO of Alfa Romeo, said the partnership with Sauber and the technical possibilities offered would strengthen their path to electrification. “As a historic Italian automobile brand, Alfa Romeo was born on the racetrack.

“Today we are proud to continue to honor that racing DNA by placing it at the heart of the future of our brand. We are driven by passion and excellence.

“Formula 1 represents a state-of-the-art laboratory for the future electrification of our offering, which is fully in line with our vision for the years to come. In addition, motorsport brings with it the incomparable global presence that we would like to use for a successful future. “

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The post Sauber extends contract to keep Alfa Romeo branding on car · RaceFans first appeared on monter-une-startup.