Lewis Communications was hired to develop and run international PR and digital campaigns for Petronas Lubricants International (PLI) across EMEA.
This includes increasing brand awareness as well as increasing the presence and strategic presence of PLI in the digital landscape.
PLI makes automotive and industrial lubricants and is part of the Fortune Global 500 multinational oil and gas company Petronas, which sponsors the Mercedes F1 team
Lewis’ responsibilities include integrated full-service campaigns in the Benelux, France, Germany, Italy, KSA, Poland, Spain and Portugal, Turkey, the United Arab Emirates and the UK.
Lewis said it will support PLI as it brings a pipeline of products and services to market, including co-branded ranges of products developed with its original equipment manufacturer (OEM) partners.
Domenico Ciaglia, Managing Director of PLI EMEA, said: “As a company with technology at the heart of our success, we needed a global agency based on innovation to support our international pursuit of strong brand awareness. We applaud Lewis as we align PR and digital activations to communicate our quality engineering and synergies with automotive partners in multiple markets. ”
Kitty Lockyear, Associate Director at Lewis, said, “We are delighted to be working with a company that is a leader in fluid technology and a trusted partner to world-renowned automotive brands. Our integrated central team and local market teams are thrilled to work with the insights and knowledge PLI has gained in its centuries of history to support branding in a multi-channel campaign. “
The post Petronas Lubricants International hires a UK agency for EMEA letters first appeared on monter-une-startup.
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