Mercedes F1 team lands partnership with Solera

The Formula 1 team, Mercedes has announced a new multi-year sponsorship deal with a vehicle lifecycle management software firm, Solera.

As part of the deal, the Solera logo will appear on the car as well as the driver’s left sleeve, pit crew overalls, and team clothing beginning with the 2023 Formula 1 season. In addition to other placements, Solera labeling will also be seen on partner displays trackside and at garages.

The Mercedes-Benz high-performance vehicle “Hot Laps Car” will showcase the corporation branding and logo at one race during the season. Solera also wants to have access to the Mercedes-AMG PETRONAS Formula 1 team.

Solera describes itself as the “world leader in vehicle lifecycle software solutions, data, and services,” with over 300,000 clients in over 100 nations.

Mercedes CEO and Team Principal, Toto Wolff, said, “Data innovation, combined with the drive for ultimate performance through people, processes, and technology, are hallmarks of a successful business and team. We are delighted to welcome Solera to the team as a partner, not only due to their reputation as an industry leader but owing to our shared beliefs and values.”

Richard Sanders, Mercedes’ Commercial Director, commented, “It is fantastic to welcome Solera to our growing partner family. As leaders in our respective industries, there are many synergies between our two businesses. We are excited to begin our relationship and highlight the Solera brand to our global audience.”