McLaren Racing CEO Zak Brown said he hopes Formula 1 will have “at least two races in China and another one in Asia in the next five years”.
The American businessman and former professional racer said that “China is a huge untapped market for our sport.”
“I think the dream scenario would be to have at least two races in China and another in Asia in the next five years,” Brown told Xinhua in an exclusive interview.
“I would also love to have a bigger annual presence, shoulder programming and things of that nature. I think that’s where the sport now needs to focus over the next five years.”
First held in 2004, the Chinese Grand Prix in Shanghai has been absent from F1’s schedule since 2019 due to COVID-19.
In November, however, Formula 1 announced it had extended its contract with the Grand Prix in Shanghai until 2025, despite the race also not featuring this year.
Stefano Domenicali, President and CEO of Formula 1, had said in a press release: “While we are all disappointed we could not include China on the 2022 calendar due to ongoing pandemic conditions, China will be restored to the calendar as soon as conditions allow and we look forward to being back with the fans as soon as we can.”
“We are very pleased that this new agreement will ensure our fans in China have Formula 1 racing to look forward to in the coming years,” he added.
Brown added: “We need to kind of restart China, unfortunately. With COVID we’ve not been there in a couple of years. We’re not going again this year, which is really disappointing. It’s understandable but still disappointing.”
“I feel like we now need to do in China what we’ve done in America. We’re really building great momentum in Asia. We had great races in China, Singapore and Australia, and Vietnam was coming online. And then COVID hit and we haven’t been to Asia since COVID. We’re going to go back to Singapore and Japan this year.”
CHINESE GROWTH ENGINE
In March, Formula 1 announced that Las Vegas would become the third United States Grand Prix venue in 2023, joining existing events in Miami and Austin.
Brown commented: “Asia and specifically China are now the markets that Formula 1 and we need to concentrate on, as America is in a great spot. If I look at Formula 1 geographically, China is the area that we need to restart what we have and then build on top of it. If you can have three races in America, you can certainly have three races in China.”
Brown’s comments echo those of Mercedes F1 Team Principal Toto Wolff, who told Xinhua during the Monaco E-Prix that he hopes Formula 1 will have a “strong footprint” with several races in China in the future.
“We’ve been in Shanghai before and couldn’t be there the last two years, but this is an important market for us,” Wolff had said.
Brown also highlighted that China, as the world’s second largest economy, will be a major future growth engine for F1.
“It’s such an important car market for us. It’s a huge market for the majority of our corporate partners. It’s got a huge fan base that I think we were just starting to scratch the surface.”
ROAD BLOCKS
The current 2022 season has not been smooth sailing for McLaren, whose drivers Lando Norris and Daniel Ricciardo finish sixth and 13th respectively last time out at the Austrian Grand Prix on July 10.
The next race will be the French Grand Prix taking place on the Circuit Paul Ricard near Marseille on Sunday, and Brown said he was hoping the team would be upwardly mobile.
“The season so far has been very exciting,” Brown said. “If I look at the McLaren season so far, it’s been a season of ups and downs, more downs than ups but not too bad, but some inconsistency that we’re hoping to even out.”
“The ups are quite exciting, the downs are less so, and we are just looking to smooth out the balance of the season now,” he added.
New business ventures started during the pandemic could further help override some of the current challenges, he said.
“During COVID-19, a handful of Formula 1 teams and some other industries came together for the UK government. We’ve developed ten years’ worth of ventilators in ten weeks, and I think that shows the capabilities of a Formula 1 team and how they can be deployed outside of motor racing.”
“We like to work with global leading companies in sectors that we feel they are relevant to us. Technology is a big one, consumer, premium goods, financial services are all areas in which we think the McLaren brand benefits from those associations,” he added.
