It’s no surprise that being a successful driver at the forefront of motorsport not only brings glory, but also attracts the top companies for sponsorship. And the seven-time world champion Lewis Hamilton, who recently entered into a partnership with hand disinfectant manufacturer INEOS Hygienics, is unaware of this.
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The London chemical giant INEOS acquired a third of the shares in Mercedes together with its parent company Daimler and team boss Toto Wolff at the end of last year.
And now the main partner of the Mercedes-AMG Petronas Formula 1 team, INEOS, has worked with the current championship leader Lewis Hamilton.
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Hamilton is a brilliant ambassador: George Ratcliffe
As quoted by Forbes, the son of INEOS Hygienics’ founder and CEO, George Ratcliffe, revealed why they are teaming up with one of the most successful drivers in Formula One history.
“Lewis Hamilton is a brilliant ambassador because he really uses the products and they are critical to his success.
Formula 1 F1 – Great Britain Grand Prix – Silverstone Circuit, Silverstone, Great Britain – July 18, 2021. Mercedes-Lewis Hamilton celebrates on the podium with the trophy after winning the REUTERS / Peter Cziborra race.
“If he misses a race, he’ll be missing championship points. For this reason, he constantly disinfects on and off the track. In a way, he educates all consumers on how to approach their hygiene, ”added Ratcliffe.
Lewis Hamilton on partnering with INEOS Hygienics
When asked why he partnered with chemical giant INEOS Hygienics, reigning Champion Lewis Hamilton said, “I think INEOS stands out because they are at the forefront of innovation and technology.
“Today we are at a time when we see a pandemic and a virus and bacteria that live on everything – for days. Fortunately, INEOS is developing these innovations to protect us from that. “
Formula 1 F1 – Great Britain Grand Prix – Silverstone Circuit, Silverstone, Great Britain – July 16, 2021. Lewis Hamilton of Mercedes after first place in the sprint race qualifying pool via REUTERS / Lars Baron.
In addition, the knight admitted that he is a clean freak and that he constantly disinfects himself before doing any household chores.
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“When I walk into my house, I have three disinfection stations – one by the door, one in the hallway, and one in the kitchen,” said Hamilton.
“Cleanliness is very important to me. I will disinfect my hands before I eat, when I touch something in my kitchen or make tea, and after I’ve sat on my laptop. “
Well, he’s already dominated the world of Formula 1, fashion and music. Looks like the hygiene products industry is next on his list!
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