Netflix Drive to Survive really helped bring Formula 1 to a much wider global audience. The series has gained new fans from all over the world and has become very popular on the streaming platform. Mercedes team boss Toto Wolff admits that he wasn’t a fan of the show in the first year.
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Wolff said he warmed up for Drive to Survive and realized the importance of the series to the sport. The Austrian is now one of the original characters in the show.
We weren’t thrilled with Netflix at the beginning: Toto Wolff
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As reported by Formula 1, the Mercedes team boss mentioned that he initially avoided the Netflix series because they wanted to focus on the performances on the track.
“We weren’t excited about Netflix at the beginning because we wanted to focus on performance on track and I was wrong. This is clearly a great success, ”said Wolff.
Formula 1 F1 – Dutch Grand Prix – Circuit Zandvoort, Zandvoort, Netherlands – September 5, 2021 Mercedes team boss Toto Wolff arrives at the REUTERS / Benoit Tessier race track
“All over the world it was number one documentary on Netflix for a long time and it has become part of Formula 1 and you can clearly see that it is beneficial and yes, we are a sport and we have to live up to the values of Sport and have no gimmicks. “
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“But sport is entertainment and I think these guys have given us a new perspective, a new dimension and the feedback we get from the fans is enormous – especially here in the USA,” said Wolff.
Zak Brown thinks Netflix was great for Formula 1
McLaren CEO Zak Brown also emphasized the importance of the series for sport. The American has been a supporter of the show from the start and has benefited from the show.
Formula 1 F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – March 26, 2021 McLaren CEO Zak Brown during the FIA / Handout press conference on REUTERS
“I think Netflix was great for Formula One. It has propelled a younger fan base; it has propelled a much larger fan base. It really has an impact in America. The way I see it – I can only judge the sport based on what I know – so I can’t really talk about what’s going on in other teams. “
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WATCH THIS STORY: Toto Wolff swears, Valtteri Bottas Bares: The funniest moments from the drive to survival
“I think it’s factual with a little bit of theater, and that’s exactly what television is. I think it does what we as a sport would like to do, which is to attract a lot of new fans. I think it was very successful, ”said Brown.
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DTS has three seasons on the streaming platform, with Season 4 currently in production. The show has a contract with the sport until the end of the 2022 season.
Have you seen Drive to Survive on Netflix? Let us know.
The post “I was Wrong” – Mercedes boss Toto Wolff on Netflix’s Drive to Survive first appeared on monter-une-startup.
