Mercedes F1 boss Toto Wolff is usually a very calm and easy-going person and it is a very rare sight to watch him lose his temper. Recently, however, during the Saudi Arabia Formula 1 Grand Prix, Toto Wolff was seen in frustration smashing headphones, the video of which went viral. The viral video also turned out to be lucrative for electronics giant Bose.
Formula 1: Toto Wolff breaks Bose headphones
The Bose brand is the official team partner of the Mercedes F1 team in Sound. Mercedes F1 shared a video on their social media handle showing Toto Wolff breaking his Bose headset to pieces in frustration. According to one of the Twitter users Vincenzo Landino, the video of Toto Wolff breaking Bose headphones gave the company over 4 million impressions. On top of that, Bose earned nearly $ 25,000 worth of money.
Unintentional advertising: Episode 1.
Toto Wolff and this now infamous video have brought the Mercedes partner @Bose over 4 million impressions and, according to socialmediavalueio, provided Bose with a value of almost 25,000 US dollars. # F1 #sportsbiz https://t.co/XSH1NztQGd
– Vincenzo Landino (@vincenzolandino) December 8, 2021
According to the essentialsports.com report, the incident in which Toto Wolff smashed Bose headphones occurred on lap 38 of the Saudi Arabia GP. Red Bull driver Max Verstappen defended his place against Lewis Hamilton, which led both drivers off the track. In the incident, race director Michael Masi asked Verstappen to lose his lead to Hamilton.
However, due to a massive misunderstanding between Lewis Hamilton and his Mercedes team, the F1 champion crashed into the rear of Verstappen’s Red Bull car and damaged its front wing. Toto Wolff watched the moment in front of him and let out the frustration on the Bose headphones.
Lewis Hamilton will make F1 history in Abu Dhabi
The fight between Lewis Hamilton and Max Verstappen for the F1 title race breaks with only one Formula 1 race remaining. The final race of the season will be held in Abu Dhabi on Sunday, with Verstappen ahead of Hamilton with one additional race. Both drivers are currently tied on points.
In addition to winning the drivers’ F1 world championship, Lewis Hamilton will set another record. Lewis Hamilton currently has a total of seven world championships behind him and is about to become world champion for the eighth time, one more than the legendary Michael Schumacher.
The post How did Bose secure massive profits through Mercedes F1 team principal Toto Wolff? first appeared on monter-une-startup.
