“So nothing specific there, but I don’t think it’s a stretch. I have no idea what he’s interested in doing honestly, but he’s certainly got the personality for our line of work, I would saya. I think it’s critically important to see F1 drivers through the context of American sport.
“We did a feature last year where we highlighted the friendship that Daniel Ricciardo has with Josh Allen of the Buffalo Bills – certainly one of the best NFL quarterbacks going right now. So trying to integrate F1 into our entire portfolio through creative ways of presenting content is definitely top of mind for us.
“We haven’t made any firm decisions but Manningcast, for example, that we do on Monday Night Football, something like that for Formula 1 would be incredibly interesting as well – an alternate presentation above the race that could help sweep in casual fans. ”
