The Silverstone-based team unveiled a new dark green paint job for the 2021 season as part of its renaming to Aston Martin and at the same time switched title sponsorship from the Austrian water company BWT to the American technology company Cognizant.
Under its previous disguise from Racing Point and Force India, the team competed in an eye-catching pink livery between 2017 and 2020 before their final change of identity to Aston Martin, after Lawrence Stroll most recently became a partner and chairman of the UK luxury automaker year.
But Aston Martin’s new paint job has made it difficult in certain lights to distinguish its cars from other teams with dark color schemes in TV coverage – especially Mercedes.
Otmar Szafnauer, CEO of Aston Martin, admitted that there was room for improvement in the green paintwork and announced that there is a search for ways to “show up” the color more on television to avoid it looking too similar to competing machines.
On the subject of matching items
“The green color suits us, that’s for sure,” said Szafnauer at the Austrian Grand Prix. “It’s a stunning color in the sun and when you look at it in person.
“But I think we should try to make it stand out a little more on TV – without losing the green when you look at it outside.
On the subject of matching items
“I don’t know if we can do that, but that’s one thing we want to do just to make sure it differs from some of the other darker cars on TV.”
Before the Styrian Grand Prix last weekend, BWT boss Andreas Weissenbacher told Speedweek that Aston Martin should return to its pink colors.
“Aston Martin boss Lawrence Stroll understands my heart is bleeding,” he said. “If the Aston Martin were pink, title sponsor Cognizant would also have more fun because the recognition value would be much higher.
“From a business point of view, it was wrong. Historically, the British racing green is certainly understandable for many, not for me. The Aston Martin does not stand out on television.”
But Szafnauer downplayed the chances of Aston Martin returning full trademark rights to BWT, as Weissenbacher had suggested.
“With the Aston Martin and Aston Martin name, which is traditionally green, and we are growing the Aston Martin Cognizant F1 team, I would think it will stay green,” he said.
“Ferrari is red. Aston Martin is green.”
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