The World Gold Council has launched its first immersive documentary series showing the influence of gold on the past, present and future of mankind: “The Golden Thread”. A five-part series examines the history of metal, cultural relevance, and technological use. With experts and stories from all over the world exploring the world-changing effects of gold as a technical super material, biological instrument, symbolic creative medium and economic pillar. It will be presented by Hannah Fry, professor of urban mathematics, bestselling author and award-winning TV presenter. The series was filmed around the world and features experts like clean tech pioneer Phil de Luna; Tawny Chatmon, an artist who works with gold leaf; and with a former Formula 1 championship mechanic.
James Spake, Global Head of Digital Marketing, World Gold Council, said, “The documentary series traces the role of gold from our past to the present to the future, from art and culture to science and technology. It shows the essential role of gold, its undeniable benefits and its power to advance humanity. The aim of the documentary is to increase the relevance and consideration of gold in the minds of investors and consumers alike.
“We couldn’t be more proud of this series, which is some of the most ambitious content our organization has ever made. Gold is fascinating in the way it touches every part of our lives and it has been a pleasure for us to bring this to life on such a high level. The special website is an immersive exhibition of gold that will fascinate and inform our visitors. “
The Golden Thread was created in collaboration with the World Gold Council’s creative agency AKQA and the production agency The Progress Film Company.
Paul Ostryzniuk, Group Creative Director, AKQA, added: “With The Golden Thread we are sharing stories about a metal that almost everyone knows, many people have, but few understand how diverse and empowering it is for humanity. Throughout production, our team was constantly amazed by the legacy and future of this incredible material. It is a canvas for the imagination that seems immortal, and telling its story has become an act of repeating our surprise with a curious audience.
“The World Gold Council trusted our studio to deliver a brand first in the field of storytelling, thus providing a fascinating insight into the versatility and potential of one of the world’s most famous materials.”
Episode summary
Episode 1: The next frontier
Experience gold’s contribution to our exploration of the cosmos, its application in the potential for interplanetary civilizations, and humankind’s recent understanding of how gold came to earth 4 billion years ago. Episode contains expert interviews with space scientists who lead active missions.
Episode 2: Unlock the extraordinary
Discover how gold has enabled people to experience exceptional connectivity that enables faster, more distant, and more reliable communications, as well as unparalleled performance in the digital and physical worlds. This episode features clean tech pioneer Phil de Luna, as well as the former McLaren mechanic who won the F1 championship, alongside a rare, gold-lined McLaren F1 supercar.
Episode 3: Creating Meaning
Gold is a symbol that tells us something special. Gold has crossed cultures and continents to consistently symbolize a valuable and sacred status. It has meaning and is now used to create meaning within quantum computing – to solve some of the universe’s great unknowns. Includes rare film access to the temple of the goddess Lakshmi in India and a real Croesus coin, a 2500 year old example of one of the world’s first currencies.
Episode 4: Change your life
Gold’s medical abilities have been theorized for centuries and are now proven to be true. See how gold changes the human body – from individualized medicine to diagnostic tests, from nanoparticles to fight cancer to electronic wearables. With first-hand explanations of the capabilities of the smallest gold nanoparticles.
Episode 5: The Spark
Whenever civilization has advanced, gold has often been the spark for its development. Whether through science, medicine, business or religion, discover how gold has been a catalyst for the modern world. A recap of the series and a reflection on the future potential of gold as a sustained stimulus for progress.
Read the article online at: https://www.globalminingreview.com/special-reports/17112021/world-gold-council-launches-the-golden-thread/
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