F1 has really started to make a name for itself in the United States of America. After a successful US GP in 2021, the McLaren F1 Team became the first team to be featured in an ad during an NFL game.
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The Woking-based team has partnered with WebEx for the 2022 season. And in their advert, we can see how the team members, including the drivers and the team principal, are introduced at half-time. This is yet another testament to the success of the Drive To Survive Netflix series. The show really helped the sport make a name for itself in the US market.
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McLaren F1 boss Zak Brown explains the importance of Drive to Survive for F1
As reported by McLaren.com, Brown said Netflix has played a big role in getting US fans interested in the sport. He also revealed how the sport will be more country-focused in the 2022 season.
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“When we traveled to Austin last October it was incredible to see one of the highest attendances ever with more than 400,000 fans attending the Circuit of The Americas over the weekend. Part of the sport’s popularity in the US has been due to the continued success of Netflix’s Drive to Survive documentary series,” Zak said.
Formula One F1 – Bahrain Grand Prix – Bahrain International Circuit, Sakhir, Bahrain – March 26, 2021, McLaren Chief Executive Officer Zak Brown during press conference FIA/Handout via REUTERS ATTENTION EDITORS – THIS PICTURE WAS PROVIDED BY A THIRD PARTY. NO RESALE. NO ARCHIVES
“The program has attracted many new fans to the sport, including those from a range of ages and backgrounds – many of whom would not normally have been motorsport enthusiasts before watching the show. With the prospect of a third race in the US, F1 is gaining strong ground in this crucial region,” said the McLaren team principal.
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McLaren is one team that could benefit the most from the sport’s popularity in the United States. They have an American team principal and two of the sport’s most popular and popular drivers. And with their new partnership with WebEx, expect great things from the team.
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